Brand animation has become a trend this 2020.
What is brand animation?
It is a type of strategy used by businesses to connect to their consumers. It engages viewers and simplifies the message it wants to convey, no matter how complex it is. Brands use animation videos to grab the attention of the consumers and hold it.
This year, brands quickly discovered animated videos are an effective marketing tool. It is mainly because of their need and restrictions. They settled with animating their campaign strategy because it’s still business as usual regardless of the pandemic.
Recognizing how effective animation videos are and their potential, it became more than a part of a strategy. It became an essential tool. It even became the key to brand awareness.
In fact, around 92% of brand owners say that animation video is their go-to strategy this 2020, and they would like to do more in 2021. It is a big jump from just 78% for the past five years.
Social media influence is still king when it comes to reaching consumers, with Facebook and Instagram as the key players.
These big social platforms turn users into consumers when they stop scrolling, see something interesting, and watch a brand animation video.
Animation videos posted on social media should always have quality. It will surely get your brand to another level.
How to know if the brand animation video has quality?
If it answers the question, “What’s in it for me?” In a minute or less.
Sounds challenging, but it is doable.
Brand animation videos can clearly convey a concise message about a brand’s products or services. It is always presented in a fun, engaging, and simple way.
Once you master the right approach that your consumers love, your brand would be more relatable. And it would lead you to build a community of followers. What’s next? Sales.
Most brands experienced a decrease in sales. They were not able to cope up and re-strategize when the pandemic hit the world early this year.
But some brands are quick to think and are ahead. They were able to take advantage of video marketing and stay visible online. Those brands reported a sales increase of up to 63%.
Marketers anticipate that animation videos will be one of the most effective tools in 2021. According to forecasts, the average time consumers spend watching brand animated videos online would reach up to 100 minutes per day. And will be sustained for the coming years.
2021 is a great year to start and further invest in brand animation videos if you want to be ahead of the game.
If you are a brand looking to venture into this type of strategy, let us know because we have a team who knows what they are doing, and it would help you a lot.
