Animation videos have been a staple part of digital marketing of some of the most successful advertising campaigns recently, may it be from start-ups or huge brands out there.
By simply looking at video marketing statistics, it can be surprising to find out that many modern users spend mostly their leisure time watching and sharing videos on social media. In fact, 4 billion videos are viewed per day on YouTube, and 1 billion video contents are viewed and shared daily on Facebook. As of the record, animation videos are the most popular.
Animation videos generally come in two types — 2D animation and 3D animation, both of which play a significant role in educating and entertaining the audience. Though these animation types are widely known in the world of marketing, many marketers are still confused about which type can effectively convey their message and which will best suit their brand voice.
Below, we provided a brief summary of essential factors to take into account before you kickstart your first animation video for your digital marketing:
- Simplicity and familiarity
Although an elaborated design may be impressive, having too much can overpower the message your video is trying to say.
If your marketing objective is to explain a concept, then you must opt to use 2D animation to easily attract and maintain the attention of your audience. 3D animation, on the other hand, is complicated in terms of design. Although aesthetically competitive, you should still focus on building easy and digestible content for your audience.
- Time and cost production
If you are on a tight budget, you may resort to a cheaper production over an expensive production that may not present the best value for your marketing budget.
For beginners who are afraid to gamble on these strategies, 2D animation is an excellent choice. This animation only requires minimal use of technology and software thus, easier to produce compared to 3D animation that takes a longer time and consumes too much of the marketing budget.
- Design and movements flexibility
If you want your animation to be engaging and can evoke participation among your audience, then 3D animation is good to go!
Unlike 2D animation, 3D animation has a superior ability to rotate the design 360-degrees, creating realistic movements and lifelike surroundings in animation. It effectively communicates with the audience by employing texture, shadowplay, and reflections that give products a real-life look.
In general, 3D animation has tons of advantages in portraying movements compared to 2D animation.
- Visual impression
Aside from its flexibility and versatility, many would argue that 3D animation has already outperformed 2D animation in generating more imaginative concepts and enabling brands to challenge norms with their marketing efforts.
3D animation easily appeals to the audience because of its ability to transform designs into more realistic objects, allowing viewers to have a heightened video experience. It is also impressive because it can take on a wide range of tones, styles, and formats tailored-fit to the customer’s needs.
Are you looking for the right partner in outsourcing animation projects?
Are you still confused by the differences between 2D and 3D animation, and especially the processes involved in creating each type? Don’t worry! Motion Cabin is here to help you understand how they each work and discern which is ideal for your digital marketing strategy.
Motion Cabin is a full-service digital marketing company currently based in Makati City, Philippines. Our company is highly specialized in animation and endeavors to provide the best 2D or 3D animation services to our clients, may it be for explainer videos, character designs, logo animation, company presentations, corporate videos, and all other animations at affordable rates.
For collaboration, send us your inquiries at info@motioncabin.com and let’s convert your creative ideas into action.
