In an age where advertising is largely performed on social media, knowing each platform’s strengths and weaknesses is a must for any brand. Digital advertising is so different from traditional advertising. One of the stark differences is the former is expected to be viewed on mobile devices. As a result, brands are inclined to do animated vertical video advertisements.
The rise of vertical videos is nothing new. But its flexibility to be tweaked and personalized makes it limitless! You would be foolish not to promote your brand and upgrade your digital marketing game with platform features such as Facebook My Day, Instagram Story, and TikTok!
Here are a few reasons why vertical animation is just the thing to boost your brand.
- A larger canvas
Vertical videos allow for the use of the entire screen more easily than horizontal widescreens. A lot of social media platforms are vertical video-friendly and don’t use black borders. Taking up more of the screen would mean less distraction. As a result, allowing audiences to consume your ads entirely and get your message to them without losing their attention.
This comes in handy, especially when making use of animated vertical videos. It seems only beneficial for a larger canvas to be utilized for many elaborate details and spare room for improved storytelling techniques.
More and more social media sites are embracing vertical videos! Even Twitter and YouTube released features to cater best to the vertical viewing experience.
- No break in the user experience
Have you ever scrolled through your feed and had to pause because an advertisement takes place? This “intrusion” of ads can be addressed with vertical videos. Vertical ads come across as natural since they are served the same way as other video content when people use their phones.
This is more emphasized for animated vertical videos. It makes the viewing experience more fun and fresh without making it obvious that it is an advertisement. It gives the potential customer a chance to immerse themselves in your story and eventually your brand.
Like it or not, most people are bothered when their viewing spree is suspended by ads. It is crucial to take advantage of vertical videos, and Motion Cabin can even level this up to animated ones!
- A wider pool of audience
There is no doubt that vertical videos are much more effective. Over 94% of people use their phones vertically. This leaves only 6% of users that hold their phones horizontally. While this may just be logical, any good strategist would know why going vertical is significant. It would also merit more engagements.
Advertisers report that Instagram videos have 9 times more activity when their ads are vertically presented. This is because not many people are willing to make the effort of turning their phones the other way and tap to transform to a wider screen for something that disrupts their viewing experience.
It may altogether be obvious that more people use their phones vertically, but most of the time the importance of these evident things slip through our brainstorming sessions.
- Easier process of production
Vertical videos slash the difficulty of production by half! First, it allows you to record on your phone without the hassle of dimensions, ratios, and sizes. Mobile photography and videography have seen a variety of developments. Just look at Instagram vertical videos and TikTok videos where most are self-made!
Another thing that makes it easier is the use of animation. It would allow for easier correction of errors and a wider range to represent your message.
When done right, vertical videos work successfully, most especially if done with a professional touch. Motion Cabin can help you achieve this.
Motion Cabin is one of the leading full-service marketing agencies in the country that offers top-notch video animation and production services. Take your business to the next level with Motion Cabin. Send us a message to get started!
