Video marketing is all over everyone’s social media feeds, even when you couldn’t really notice them. Those funny ads, tear-jerking short films, influencer sponsored vlogs or testimonials, viral experimental videos, and tech-savvy animated videos — all of them are considered video marketing when a brand is involved.
You may not admit it, but you sure find videos more enticing that text or photos alone, right? Many brands today switch to digital marketing already, including producing videos to spread the word about their products and services. To convince you, here are 4 reasons why NOW is the time to consider video marketing:
1. Social media is now all about videos.
As mentioned, every swipe or scroll will show a video, whether originally uploaded or shared. As an entertaining way of advertising a product or service, videos are now becoming increasingly popular that brands allot a budget for this kind of marketing aside from their usual marketing tools such as influencers, TV ads, and billboards. In fact, Facebook alone generates 8 billion video views on average per day.
2. Shareability = sales
Video marketing certainly results to engagement which leads to sales. All those videos which have gone viral must have done a great deal in sales as not only the stories they’ve shared were remembered, but also the products or services mentioned.
Explainer videos will certainly make potential customers become informed and convinced to purchase a product or service because of the information provided. Even when video creation isn’t the cheapest way to advertise, it certainly pays off when the right content is delivered using the right method.
3. Videos are accessible and more appealing
Considering the fact that when you fall in line in a fastfood restaurant or when you’re on a public transportation vehicle, the people around you are either asleep, talking to the ones beside them, or are using their smartphones, it’s safe to say that they’re most likely on social media. As users spend more time on social networking sites, this gives your videos a chance to be viewed by more people, especially if posted for the right audience and on the right time. Especially if your produced videos are that interesting and entertaining, users/viewers can easily go back to your landing page to view it again, or even share it to others.
4. Video marketing makes a brand trustworthy
Have you ever get too excited to view a notification, only to see that your best friend just tagged you on another restaurant vlog review by an influencer? This happens a lot of times to many social media users which is really advantageous to brands as their audience themselves do the job of spreading the word for them. A video, especially explainer videos, will give the potential customers an ample amount of information when effectively carried out. On the other hand, videos with heart-tugging concepts or relatable scenes will help with engagement, making customers remember your brand more.
Video marketing is used by 81% of businesses. A large number of brands believe in the power of video marketing, so why wouldn’t you? A 30-seconder video would surely make a difference when quality over quality is prioritized.
Have your customers trust your brand and eventually boost your sales by opting for video marketing today. May it be animated series, commercials, educational videos, or explainer videos, one name that you can trust is Motion Cabin. With a team of highly-skilled and young Filipino artists, Motion Cabin translates your vision and goals into original and compelling content in form of animated series, educational videos, explainer videos, logo animations, and tutorial videos.
