Motion graphics today is surely a far cry from the projects made from 10 years ago as technology becomes more complex and updated. These innovations give graphic artists more ways to improve and complicate things in a way that is more pleasing to the eyes of the audience.
As a client looking for ways to spice up your plan in mind or as an artist seeking updates, here are 5 motion graphics trends to consider for a compelling project:
- Liquid Motion
The liquid motion trend for motion graphics sets smooth fluid transitions from an image, shape, or even a character, that usually is morphs into a new one. The visuals basically stretch and “evaporate”. This technique conveys movement and can also depict emotions such as drama and excitement.
- Animated Logo
In a span of 5 to 10 seconds, this motion graphics trend may sound so easy to create but actually, it isn’t. A logo animation, usually seen on vlogs and videos as an introduction, must be clever and appealing and must contain the brand persona or message using the right transition, color, font style, shape, and the like. Animated logos are sure one way of capturing the audience’s attention, same as how emojis and GIFs do.
- 3D
3D is a motion graphics technique that never goes out of style. Aside from being flexible for different projects such as commercials, product shoots, logos, explainer videos, and game design, this technique gives a more graphic look with volume and depth. Camera movements make flat-looking surfaces more visually-appealing as 2D elements merge with 3D.
- Color palettes
Ranging from bright blues and bold reds to pastel pink and mint green, most motion graphics today are also made to stand out using various techniques with colors. To make a graphics pop is to give it bold color combinations, while pastel palettes give a nostalgic vibe with its light colors.
- Big typography
Many lyric videos today give a minimalistic shot on music and graphics through moving words with various transitions. These typographies become the main visuals of the video, giving emphasis on the message of the song. Also used today is kinetic typography, which shows an animation technique that infuses motion to text.
- Cinemagraphs
What grew to be a trend on social media sites such as Facebook and Instagram has also become a motion graphics trend that is mostly used on websites and social media posts of brands. Cinemagraph is basically a still photo with minor elements moving on loop and is like a combination of photo and a video. Compared with animated GIFs, cinemagraphs are of higher image quality and only have selected element/s which moves, giving a sense of surprise to its viewers.
As trends and techniques in motion graphics continue to develop and change, your priority in choosing on which bandwagon to hop on is its appropriateness to the message. Always keep in mind your product/service, your mission/vision, and your brand persona, and from there, you should be able to choose which technique you are to use.
For your motion graphics needs, we at Motion Cabin can help you send your message to your customers through explainer videos, animated series, educational videos, and logo animations. We create various motion graphics as per what you may need so you could creatively tell your customers what you want them to know through animations.
Hit us up at https://bit.ly/cabincontact!
