Many businesses have overestimated the use of social media marketing. Some brands expect regular posting on social media platforms can help maintain their existing customers. The truth is, many brands are completely unaware of the social media marketing mistakes they continuously do. To help you stay on top of best practices, we have put together the eight common social media marketing mistakes to avoid:
- Displaying extra-long videos
Your online customers are more likely to be impatient with a shorter attention span, that’s why it is crucial to come up with short videos that convey concise messages. For an effective marketing video, video experts recommend uploading 60-90-seconder videos to generate higher engagement.
- Uploading content that are not interactive
It pays to understand that a good way to earn more potential leads is to create content that the audience will find easy to interact with. To spark the interest of your audience, explore interactive content such as polls, surveys, contests, and interactive infographics.
- Overusing different visual styles
Although there is no harm in experimenting with a wide range of visual styles, applying multiple visual styles to your content can confuse your audience. To maintain strong and consistent brand identity, observe consistency on your choice of color, typography, images, and illustrations.
- Posting low-quality visual content
Whether it is in the form of video or photo, low-quality visual content is arguably not worth sharing. It would be difficult to get your brand message across with low-quality visual content. To create great visual content, you may use high-quality stock images, creative graphic illustrations or eye-catching infographics.
- Lacking in diverse contents
Posting the same kind of content over and over again may not be best for your social media accounts since they may be out-of-date and irrelevant. If you want to keep your customers in your sales pipeline, you must deliver new content that best responds to their needs. You may diversify your content by transforming your how-to blog posts for example, to explainer videos.
- Choosing the wrong social media platform
Before choosing your main social media platform, you must identify first your target audience, their demographic profiles, and which social media platform they regularly use. Without a full grasp on your target market, you will more likely fail in your social media marketing.
- Focusing on one social media platform
Your Facebook page may not be to cater to all the needs of your customers. Don’t focus only on making conversations and following bandwagons. You may also leverage the potential of other platforms such as YouTube to create informative content or Instagram to share more photos or Stories.
- Neglecting call-to-actions
Without a persuasive call-to-action, your target customers will go nowhere in their customer journey towards availing your product or service. To create a compelling call-to-action, it is recommended to use strong command verbs such as “buy,” “shop,” or “order”.
Taking your first step towards your social media marketing does not need to be complicated. Motion Cabin is here to help you promote your brand and products or services!
Motion Cabin is a full-service digital advertising company currently based in Makati City, Philippines. With our pool of creatives who are equipped with the best practices in social media marketing, we can help you create social media posts through animation, graphic designing, branding, and content writing.
For collaboration, send us your inquiries at info@motioncabin.com and let’s convert your creative ideas into action.
