A lot of brands and individual content creators are leveraging on Instagram as part of their marketing strategies. As the competition tightens, you need to keep up by following to trends that entice customers. To help you maximize your Instagram account, we have put together some of the best Instagram feed trends to make your brand stand out:
- Cohesive color palette
Keeping a cohesive color palette for your brand is one way of building a consistent brand image. Your brand can be easily identified by your customers if your color palette is closely associated with your brand colors. Refer to online color wheels in selecting colors and complementary tones to suit your visual content.
- Attention-grabbing fonts
Users on Instagram typically scroll on their news feeds quickly. To capture their attention, big and bold fonts are a huge help. Just make sure that your choice of font is consistent across all graphics and that they match your branding.
- Instagram theme
Sticking to a specific theme will give your customers a hint of what they should expect for your next content. Though it is not necessary to make all your content identical, it is aesthetically pleasing to follow a theme while telling your brand story. To kick-start your Instagram theme, you may choose from the following themes that are currently popular among big brands: white or black border theme, one color theme, rectangle photos theme, and vertical lines theme.
- Creative short videos
IGTV and short Instagram videos are changing the way Instagram users feature their content. Take advantage of these Instagram features and don’t be afraid that they’ll mess up with your feed because it’s what’s on-trend. You can try other phone apps to create short videos and upload them on your Instagram account. If you’re planning to film longer videos, you can use IGTV, which requires a minimum of 1 minute of video content. The recommended video sizes for Instagram are 9:16 (vertical) and 16:9 (horizontal with a minimum resolution of 720 pixels.
- High-quality illustration
Apart from posting photos and videos, you may also try to share high-quality and relevant illustrations, which are a good go-to option for marketers especially if it is impossible to take a photo for their content. Also, topics like socio-political issues can be easily demonstrated through high-quality graphics like infographics, graphs, and maps.
If you are planning to curate an Instagram feed to tell your story, Motion Cabin is here to help you! Motion Cabin is a full-service digital marketing company currently based in Makati City, Philippines. Achieve your brand’s IG feed goals as you get your message across through stunning and creative graphics.
For collaboration, send us your inquiries at info@motioncabin.com and let’s convert your creative ideas into action.
