According to a Hootsuite report, 50% of the global population uses social media for about 2 hours and 24 mins on an average every day. Given these numbers, it’s just right for brands to actually take advantage of social media and turn to digital advertising so you can grow your business in the next coming years.
Despite this opportunity, many entrepreneurs still fall short at recognizing the ins and outs of digital marketing. Aside from convenience, digital marketing boasts more advantages, including targeted reach and accessibility for your market.
With the increased competition in the market, it is crucial that businesses must leverage the advantage of going digital to change the overall outlook of their business. But before diving into digital marketing tools, here is a quick guide on what you should know first before going digital:
- Original content is a must
With original content, you can build brand awareness to the new and targeted audiences at a very low cost while delivering helpful information and insights.
Articles using unrelated keywords may only confuse your audiences. To create a strong online presence, generate original content using searchable keywords to boost your search engine rankings, connect with their audience, create more leads, and rise above the competition in the market.
- Images are becoming interactive
Content marketing using text-heavy content may not work with all kinds of target customers. Ensure that your messaging further resonates to the customers by converting plain text to images or infographics.
Images can easily capture your audience’s attention as compared to text, since people are visual creatures by nature. Add to that is the fact that people have a short attention span and would prefer to consume videos, motion graphics, and photos on a regular basis.
For businesses out there, be sure to select images that are relevant your their business activities. Don’t forget to incorporate your brand elements for consistency.
- Social media is the new marketing game-changer
Through social media, your brand can reach targeted audiences using high quality content. Although it’s easy to make a page and post your content, it is important to note that you must have a specific strategy for each platform.
This will not only improve your views, engagement and social following, but it may also help you attract the right customers and gain engagement from your posts.
- A mobile-friendly website can give a competitive advantage
Smartphones have become a more handy device used to accomplish a lot of your customers’ daily tasks, so you need an interactive website that wouldn’t confuse or bore them. Ensure that it adapts to the size of a mobile screen, its contents are readable, and the links or buttons are recognizable.
- Don’t underestimate the power of video marketing
Videos are attractive, versatile, and shareable — three factors that best fit digital marketing on social media. Focus on how to present your message without being too pushy. You should also incorporate a call-to-action, whether it be to browse your product catalog, start a free trial, visit your website, and so on.
Whether you’re looking to improve your digital marketing strategy or you’re still planning to go digital, Motion Cabin is here to help you!
We are a digital marketing company that offers a wide range of business solutions including social media management, branding, website design & development, animated videos, graphic design services, content writing, and numerous digital marketing-related activities to enhance your business. For collaborations, send us your inquiries at info@motioncabin.com and let’s turn your business goals into reality.
