Videos, we literally see them everywhere on the internet. Just open your Facebook app and you’ll see chock-full of them on your feed. Marketers love them and consumers too.
While the idea that video content as one of the best marketing tools out there isn’t new, the fact that there’s growing importance around it is—the numbers speak for themselves.
More than one-third of all online activities in the world is spent watching videos. In one week alone, 45% of people binge-watch for (an average of) more than an hour on Facebook and Youtube videos. That’s a lot of screen time dedicated to videos only.
The latest market studies show that marketers today are investing more in high-quality visual-centric content, in this case, videos. But why? To answer that question, here’s a couple of reasons that explain exactly why video content is considered one of the most effective marketing tool there is today.
Easily catches our attention
Video content catches our attention so easily because it stimulates our visual and auditory senses, the two most important senses for people respectively.
Here’s another tidbit from science, studies show that the average person recalls 95% of a message when it’s watched as opposed to reading text-centric content, which they recall at 10% only.
In the eyes of a marketer, half the battle is catching the attention of people—to get them to look. We are attracted to movements, that’s why video content works so well. The other half? Making your brand memorable.
Feels personal
Video content is effective because it can evoke a strong emotional response in people and strikes a deep connection because it has the power to connect and relate to people. As a result, people are more likely to engage and share it.
With the emergence of Facebook Live and Instagram stories, it offers viewers an intimate glimpse. In addition, because it’s only up for 24 hours, it’s happening real-time, meaning it’s more personal and genuine.
More digestible
Have you heard of the old English adage, “a picture is worth a thousand words.” If that’s the case, then a video is worth ten thousand words.
Videos are a great medium for storytelling. And it’s no secret that watching a video is way easier than reading. Video content can take information, condense and simplify it—making it easy for people to interpret it in just a short amount of time.
Video content is intrinsically richer compared to articles or podcasts because it combines visual and auditory information. It enables marketers to provide consumers with more information in a short span of time—plus it’s more fulfilling and less boring.
It’s memorable
Remember those moments when you read something and you had to reread it just to make more sense? It’s a phenomenon called regression and videos can eliminate it. We’re more likely to recall visual information compared to text. That’s why videos are more memorable because it plays to our strengths.
Tech made it more accessible
Tech is always innovating, and these innovations are optimal for video content. Videos are easily optimized for mobile consumption, which makes it extremely accessible and easy to consume for people—even for those that are constantly on-the-go.
The latest tech innovations create an opportunity for marketers to produce engaging videos that feels more personalized and reach more consumers. Even the most minute updates like video autoplay demand a higher level of attention from consumers.
Fit for every occasion
Video content is an effective marketing tool because it catches and holds our attention. In addition, it’s one of the most versatile content. You can introduce your product with a demo video that informs people of its value, how it benefits them, and how they can use it.
You can boost your brand’s credibility but doing an interview with industry experts. You can make your brand more personable by featuring consumers and their stories that other consumers can relate to. You can show that you embrace the past by creating a throwback video. Or you can showcase the latest tech in your industry if your brand leans more on innovation.
The reason why video content gets the most engagements is that it is at an optimal position unlike any other type of content. It plays into our biological strengths and the latest innovations in technology made it more accessible and affordable. It’s also versatile and feels more personalized.
It’s these reasons why marketers and brands are putting so much emphasis on creating high-quality videos.
Motion Cabin is a full-service digital advertising agency that can craft and produce high-quality video content that represents your brand identity and speaks to your audience.
Collaborate with us! For inquiries, just message us at info@motioncabin.com, and let’s turn your creative ideas into actions.
