Facebook Ads is like a Swiss army knife. It is incredibly adaptable and customizable to your brand’s advertising needs. But it can be a bit tricky. Even some marketers would say it is a challenge to find that “sweet spot.”
Today, we are going to help your brand reach the right people and connect with them better with a couple of tips and tricks that are guaranteed to help optimize your ad campaigns.
Write multiple ad copies
A good and engaging copy is a classic tried-and-tested tip that still applies to this day. Make sure to create several versions of the copy that you made. Keep in mind, these versions still need to align with your ads’ theme and cohere with the first copy.
You can find the best combination of these ad copies with Dynamic Creative. It is an ad tool on Facebook that allows you to add images, videos, copies, and CTAs and optimize your ad performance.
Utilize all ad types in your campaign
People consumed social media differently. Facebook knows this and made a broad range of ad types that address this, such as images, vertical videos, carousels, animated GIFs, canvas, and more.
Scaling your ads helps you reach your audience better based on how they interact with Facebook. You can opt to duplicate the same ad into different ad types and tweak the copies.
Use high-value customers for a lookalike audience
High-value clients can either be loyal customers or big spenders. You can use this to connect with audiences that are closely similar to your highest-value customers.
You can apply this by creating a custom audience that targets your highest-value customers. Make sure to refresh data on your audience first to effectively reach new high-value potential clientele.
Facebook Story Ads
Ad types like Facebook Story are fairly new and a lot of people interact with this daily. It shows full-screen images and videos and uses Facebook Ads’ audience targeting capabilities. Unlike the typical CTA, you can opt to direct your audience into any action with the Swipe Up feature.
It is best to use videos or short animations since these run for 20 seconds. Instead of using polished videos, selfie-style videos 63% perform better and 20% lower cost compared to post-type ads.
Facebook Targeting Expansion
Targeting Expansion is a feature on Facebook Ads that allows it to get better results by reaching a broad set of people based on your detailed targeting section.
It works by taking a portion of your ad campaign budget. Facebook Ads splits this between your selected audience and those that are closely related to the general audience.
Run ads to your fan base first
Your followers are your brand’s best cheerleaders and give positive feedback on your posts. You can apply this as well to your ads first and wait until there are enough likes and comments built up.
You can then duplicate the ad and retarget it to a new audience. Seeing visible positive social proof on your ad makes it perform well and increase conversion.
Facebook Ads continues to be one of the best digital ad platforms because of its large user base. When done right, you can effectively reach the right people.
Collaborate with us! For inquiries, just message us at info@motioncabin.com, and let’s turn your creative ideas into actions.
Motion Cabin is a full-service digital advertising agency that can produce creative high-quality content from stunning animation videos to on-trend graphic designs and copies that effectively engage with your Facebook audience.
