What are the qualities of a good partner for social media management in Manila?
- Social media savvy
- Marketing and branding expertise
- Innovative and creative
- Excellent communicators
- Analytical and experimental
A few years ago, social media management wasn’t something many businesses had. Today, however, almost every company needs it. After all, being active on these platforms in some way is invaluable for any business.
Social media management is how businesses can plan and implement these efforts, improving a business’ branding and community management across all relevant platforms.
But to perform this role, a manager can’t just scroll through Twitter all day — this role requires certain skills!
In this blog, we’ll discuss the qualities of the best partner in social media management in Manila — like Motion Cabin! Read more below to see all the excellent qualities we have.
What Is Social Media Management?
Social media management is the one behind the creation, publication, promotion, and management of content across different social media platforms such as Facebook, Twitter, Instagram, TikTok, YouTube, and more. Therefore, it is more than just posting daily or weekly updates to a company’s profiles on social media channels.
Social media management is also helpful for getting shares, likes, and engagements with a company’s target audience leading to newer opportunities such as increased visibility, reach, and sales.
Qualities Of Good Social Media Management In Manila
Before you look for someone to handle your social media presence, you need to know the qualities they need to have. These qualities can make or break this service — and will determine if they can positively influence your audience on various social media platforms.
Social Media Savvy
You should look for social media management that doesn’t just help you set up Facebook or Twitter page — but one that is also social media savvy. They must be digital natives, so to speak, up-to-date with the latest trends, and well-immersed in the online social environment.
Being savvy in this sense can help them navigate through what needs to be done to reach your target audience. Whether that’s writing a moving caption for your latest Instagram reel, or producing catchy copies for your graphics, they should have a way of connecting with your audience online.
Marketing And Branding Expertise
It can be a bit complicated to engage with customers or deliver your intended message online. Being too pushy has its setbacks while trying to be more subtle might mean your message is lost in translation.
That’s why it’s important to find a social media manager that can strike a balance between keeping your envisioned branding and message and being persuasive. This skill usually comes when one is experienced in marketing and branding!
Innovative and Creative
The world of social media is ever-changing. What might be a trend one day might become outdated and tacky the next. So, your social media manager must be innovative, and capable of keeping on top of these budding trends! This is key for seizing opportunities and helping your social media pages capitalize on them.
That said, they should also be creative. These two qualities go hand in hand, as creativity is what helps them create the right strategy to make the most out of whatever’s happening on social media.
Their creativity might be showcased in their copywriting, graphic design skills, or even just developing decks on how to best present your products or service.
Excellent communicators
When you’re creating content online, everything you say needs to have a purpose — and should be said in the clearest way possible.
As such, your social media manager needs to have excellent communication skills. This means they need to have great word choice, emulate the tone and style your branding needs, and get your message across clearly.
These skills also come in handy when it comes to giving excellent customer service on your social media platforms. Communicating well can help your business avoid disgruntled customers, and can even help build positive relationships with them.
Analytical and experimental
Social media management isn’t just about posting eye-catching content. With the rise of new algorithms (and their constant updates and changes), reaching your audience becomes a growing challenge.
You need someone on your team that can understand these algorithms. And, you need someone who can translate those metrics into a great social media strategy. So, your partner also needs to be analytical.
They need to be able to look into things like platform traffic, engagements, and more. They also need to be able to work with this data, test new strategies, and figure out what works!
Key Takeaway
With this in-depth look into the ideal qualities of a social media manager, you have a better idea of what you should be looking for in a partner.
After all, though social media is becoming a necessity for businesses, you don’t have to do it alone. Work with the best social media management in Manila — Motion Cabin — to get the best results! We also offer a wide range of digital marketing solutions to help you build your presence online.
Contact Motion Cabin today if you’re ready to hop in and take your social media management to the next level! You can also read our other blogs here.
