What are the top types of explainer videos for businesses?
- 2D animated explainer video
- 3D animated explainer video
- Live-action explainer video
- Screencast explainer video
- Motion graphics explainer video
- Whiteboard animation explainer video
An explainer video is a marketing tool that can boost your marketing strategy and bring real results. Through its various elements, this simple tool can do wonders, draw in your audience, and capture their hearts.
In this article, we will discuss the different types of explainer videos that you can use for your business. To get deeper into the differences and advantages of the following top explainer video types, keep reading!
2D Animated Explainer Video
2D or two-dimensional animated explainer videos are the most commonly used type of animated explainer video. This type of explainer video is done by creating storyboards, panels, backgrounds, and characters in a 2D space, or in a flat vector style.
This traditional animation is widely used for customer onboarding due to its elements that are relatively easy to perceive and understand. Its simplistic compositions also help clearly convey your ideas through visuals.
3D Animated Explainer Video
This animated explainer video is an upgraded version of the 2D animated version, incorporating depths, lights, and details to make it more realistic-looking. By creating width, height, and depth in a 3D plane, you can make your animations a lot more detailed and interesting.
This type of explainer video is ideal if you are a company that sells products and services that you want to describe without writing long paragraphs or sentences. A 3D animation allows you to showcase different angles and features of your product or service in a more creative and convenient way, as though looking at it from the perspective of your audience.
Live-Action Explainer Video
Like 3D animated explainer videos, a live-action explainer video can also provide more details to seamlessly show the purpose of your video. However, since the making of this type of video involves real people, it can also provide more emotional depth.
If you want to touch hearts and leave memorable scenes in the minds of your audience, or if your goal is to appeal more emotionally to those who will watch your explainer video, you can use live-action explainer videos for your business. This type of video will make your content so much more relatable and personal, which may encourage your audience to interact with it and your business.
Screencast Explainer Video
A screencast explainer video relies heavily on screen-recorded videos. Unlike 2D-animated, 3D-animated, and live-action explainer videos, screencast explainer videos do not solely or necessarily depend on animations or real humans.
Using screencast explainer videos for the software and systems that your business sells is a great way to efficiently produce a tutorial video that will help your audience or client understand your software’s navigation more easily and follow the processes more effectively. Furthermore, it is a great option if you want to cut down your video production expenses.
Motion Graphics Explainer Video
Although quite similar to 2D animated explainer videos, motion graphics explainer videos still have distinct elements that distinguish them from those that incorporate 2D animations. A motion graphics explainer video uses motion graphics or artwork rather than animated models and elements.
Moreover, motion graphics explainer videos include voiceover as part of their main elements. Employing motion graphics explainer videos is ideal and especially useful for visualizing the functionality and graphical user interface or GUI of your product or system so it is most suitable for businesses that sell complex systems or products.
Whiteboard Animation Explainer Video
This popular type involves the process of drawing illustrations as the story of the video unfolds. One of the most effective methods of communicating complex ideas, a whiteboard animation explainer video often uses background music and voiceover as well, with which the hand drawn illustrations are well synchronized.
Whiteboard animation explainer videos usually depict images, diagrams, and words that directly represent or literally visualize everything the speaker says in the video. Whiteboard animation explainer videos simplify the message of the video through a series of progressive illustrations, making them an effective tool for conveying complex topics, concepts, or even lessons.
Key Takeaway
Explainer videos truly help businesses in their digital marketing. With the best explainer video production services employed for your business, you can indeed reach greater heights and realize your goals.
Now that you have an idea of the different types of explainer videos, you may also be interested in learning more about the benefits of explainer videos to know how else they can boost your strategy. If you want to discuss and talk about your project or have any questions regarding the services we offer, connect with Motion Cabin!
