What are the benefits of animated explainer videos?
- They display problems and solutions
- They give us emotions
- They increase website traffic
- They are easily shared
- They add more value to your business
- They are budget-friendly
If you’re looking for a way to attract customers to your brand while showcasing your product’s best features, an animated explainer video is just what you need. As a business owner, you want a marketing tool that won’t break the bank, such as digital creative services. That’s why animated explainer videos are a smart choice as they can bring many benefits to your business that make them worth the investment.
Interested? Check out this blog where our Motion Cabin team breaks down all the benefits of using animated explainer videos for your business. Keep reading!
They Display Problems And Solutions
A business comes from customers who need products or services to resolve their issues. Thankfully, animated explainer videos make it easier to depict a problem and its solution straightforwardly.
Let’s be real, long and complex descriptions are a major turn-off for customers, and if a sales pitch becomes boring, they tend to lose interest. In contrast, animated explainer videos are a more engaging and creative way to send a message.
These videos are created to be concise and entertaining, captivating the customer’s attention and making your products or services more relatable. Your customers can pause, rewind, or replay the video anytime to avoid missing important details.
They Give Us Emotions
Believe it or not, we’re all about feelings. The way things look and feel can heavily influence our decisions. And, since our brain processes visual information, it’s no surprise that our emotions are visually driven. Plus, most people are visual learners, so animated explainer videos can explain your products or services plainly and simply.
Giving product flyers to your customers doesn’t guarantee a 100% increase in sales as they’re not emotional and often don’t tell us anything useful. That’s where animated explainer videos come in. They’re visual and can easily tap into our emotions with great music and voiceovers.
They Increase Website Traffic
Using animated explainer videos for your business can help you drive traffic to your website. If you upload a video to your landing page or homepage, it could increase conversions by 80%. That’s a massive increase in traffic without having to pay for ads, create blog content, or share the video on social media.
On top of that, adding videos to your website can attract even more visitors from search engines. It’s because search engines like websites that have easily crawlable videos. Therefore, animated explainer videos can bring in a lot of leads for your business.
They Are Easily Shared
A million shares may not be necessary for the explainer video to be considered a success. However, it can significantly increase your brand’s visibility online.
So, when creating animated explainer videos, it’s essential to keep in mind that a boring video is unlikely to be shared. On the other hand, a funny, clever, and unexpected video has the potential to reach beyond your target audience.
Therefore, the explainer video you create should be something you would enjoy sharing with your family and friends, even if they aren’t your target audience.
They Add More Value To Your Business
When creating an animated explainer video, it’s not just about presenting information in a visually appealing way. A great animation should also reflect the unique personality of your brand and create a deeper connection with your target audience.
The visual style of your animation, the character design, the colors, the music, and the overall tone should all be carefully selected to align with your brand identity and communicate your values. This way, your audience can easily recognize and remember your brand, making it stand out from the competition.
They Are Budget-Friendly
Animated explainer videos can be a budget-friendly option compared to other marketing content for several reasons. First, you don’t need fancy equipment or locations to shoot on because they’re made using animation software. This makes them ideal for small businesses or startups on a tight budget.
Plus, they’re a lot quicker and easier to produce than live-action videos, and they don’t need actors or locations as they can be done remotely.
Lastly, changes and edits can be made more easily during the production process, which means you can get the final product faster and avoid additional expenses.
Key Takeaway
In this blog, our team discussed the benefits of animated explainer videos for your business. If you’re looking for a cost-effective way to explain and promote your brand to potential customers, don’t hesitate to contact Motion Cabin today — the leading advertising and video production company in the Philippines!
Our explainer video production services can bring your message to life in a fun and engaging way. Don’t miss out on this opportunity to showcase your brand’s personality and stand out from the competition.
