Animation has always been a compelling visual storytelling medium. However, since COVID-19, animations have rocketed to one of the hottest trends in digital marketing. In response, many TVC heads of creative content solutions talk about the potential of animation. Specifically, as a solution to some of the production problems faced at the moment.
Why are more brands turning to animations at this time?
Animation is, more often than not, a vastly underestimated tool in both B2C and B2B marketing. Many of the familiar options such as live-action interviews or films are now much more restricted due to the COVID-19 pandemic. We’re seeing more brands giving animation a try as a response. However, what they don’t realize yet, is that animation is often the best solution for their brief. It’s a wonderful tool that allows us to tell complex stories in a simple and engaging way.
What makes a great animation?
The variety of possible animation styles is absolutely staggering. You can choose between 2D, 3D, mixed media, stop motion, and more. The style widely depends on the artist and the specific project at hand. A great animation tells a story in a way that is engaging for its audience, whether corporate or playful!
What are some of the considerations when choosing animation as an advertising medium?
It’s always good to understand what the message is and who exactly you need to reach. Ideally, the brand has an idea of the animation style they want to employ. Another consideration is how much budget you want to spend.
What are some of the pitfalls brands should look out for?
Animations can be complex. It can take a lot more time to complete than live-action projects. There are a lot of steps involved. Most decisions and changes are made during storyboarding. Additionally, forethought and planning are needed especially during the design phase. Any changes at the end of the project are very cumbersome and expensive.
What brands are most suited to use animations?
All brands that don’t usually use animations will be surprised by how well this format can work for their business.
Leave a memorable impression with animation videos
Advertising is an advantageous creative form. Businesses and brands have the benefit of leaving a memorable impression to current and potential new customers. They can give further insight into their purposes, values, and intentions. Consequently, it gives their customers a clearer understanding of who they are as a business. Along with what they stand for and how they can help customers.
In this digital age, it’s really important to adapt to changes and show you are relevant; especially if you’re in an industry that is always changing, such as the tech sector. It’s important that you update your marketing collaterals and messaging to reflect this.
An animated video is a great solution to keeping your content fresh. You can use it to adapt your video content to appeal to a different audience or change your messaging or visuals. It’s much easier and more cost-effective to edit rather than reshoot the entire video.
To summarize, animation can be a powerful marketing tool, it’s a great way to start connecting with your customers, make them remember you, engage new audiences and drive more conversions.
