What makes animation suitable for the future of marketing?
- It gives companies an edge in saturated markets.
- It combines available technology with a human touch.
- It has a noticeable advantage over static ads.
- It creates scalable, adaptable and shareable content.
Animation for marketing is one of the best tools a digital marketer can use to boost their business’ reach, reputation, strategy, and sales. While we’ve said a lot here at Motion Cabin about how animation can improve online marketing, we recognize that business trends keep changing, and as such, what works now may need further improvement in the future.
However, we’re confident that animation will remain as one of the factors that make online marketing so effective. In fact, we’d go so far as to say that it might be the future of marketing—and in this article, we’ll gladly explain why.
Read on to know how foreseeable marketing trends will change the industry, and how animation will be at the forefront of meeting these new demands.
It Gives Companies an Edge in Saturated Markets.
Even today, there are so many things that detach people from online advertising—their attention spans are shorter, they’ve gotten good at ignoring or blocking ads, and the saturation of ads in the market has made them wary of trusting just anyone with a catchy, colorful message.
If you want to show that your brand isn’t like all the rest, the answer is simple—don’t be like the rest. If everyone is still stuck on text-heavy ads, infographics with too much information, or pictures that don’t tell a story, choose to do something else.
Fortunately, animation is one medium that allows you to set yourself apart from the crowd. Animated ads are less common on social media, generally appreciated by audiences, and they give you more leeway to present yourself the way you want to.
It Combines Available Technology with a Human Touch.
Technology is on its continued rise and shows no signs of reaching its peak just yet. Innovations like artificial intelligence and augmented reality are no longer novel and unheard of; they’ve become everyday tools for businesses to use. Even developers of traditional tools and software—think Microsoft Word and Google Drive—continue to innovate these programs to adapt them to current realities.
With that said, however, there is still no technology that can surpass or even fully replicate the human mind and its range of emotional connections. This is where human marketers have an edge over machines. It is also where efforts like storytelling and relatable content come into play.
With animation in your advertisements, you are combining the best of both worlds. You have technology providing the tools and platform for creating your animated content, and you have your brand’s own message and values backing it up.
It Has a Noticeable Advantage Over Static Ads.
Think of the products or services whose advertising you see within an hour of scrolling through social media. There are high odds you’ve seen at least ten ads, and yet, can you name all of the brands they were promoting? If you answered “no,” you’re not alone. Most people scan their social media and completely disregard the ads they see.
Now, imagine seeing a video or a GIF on your screen. At first, you might stop scrolling just because it’s relatively different and refreshing to look at compared to the stationary content. From that point already, analytics and market research software will be taking note of the ad you stopped for, and gathering data for that promoter.
Then, the rest of the ad might catch your curiosity and urge you to keep watching, simply to know what comes next. Before you realize it, you’ll have seen the whole thing, and if it’s any good, it’ll stick in your mind and urge you to make a purchase. That’s the power of storytelling working alongside the power of animation!
It Creates Scalable, Adaptable and Shareable Content.
One of the best things about technology is that it constantly improves. The world keeps prioritizing and developing the newest, the latest, and the best when it comes to technological advancement.
So it’s very likely that, in the years to come, your ads will need to adapt to changing times. Fortunately, animated content is very versatile and adaptable.
Let’s talk about versatility first: animated content works on any digital platform and can be viewed on just about any device.
Now let’s talk about adaptability. Unlike live action videos or finalized graphics, animated content can easily be edited or augmented to reflect any changes you may need to apply.
Key Takeaway
We hope this article has enlightened you on the benefits of animation for marketing and why you should consider it for your business.
Once you do decide to employ animation in your marketing strategy, remember that not all animation is created equal. Like we said above, it’s a combination of available technology and human empathy that makes a good advertisement.
Fortunately, here at Motion Cabin, we excel at both. Our dedicated team of experts is equipped with top-of-the-line programs and software that ensure the quality of our work, and our extensive knowledge of the field combined with market research and analytics keep us in tune with the quirks of your business’ audience.
Contact Motion Cabin today to know how we can provide you with animated advertising for your business. We are a digital advertising agency in the Philippines specializing in social media management, video production, and digital marketing, and we are always happy to help!
