You’ve heard about the wonders of using animation for video ads, but did you know that animating your logos and graphics can have just as much of an astounding effect on user perception? Translating your brand idea into animated content doesn’t have to be limited to videos—sometimes you just need to breathe life into still images to tell your story through a refreshing and modern perspective.
Here are some ways you can use animation to spice up your messaging beyond video content.
Make your name…and make it move
Incorporating animation can start with one of the simplest aspects of branding: the logo. With minimalist logos on the rise, it’s no surprise that brands are benefiting from this added flexibility in choosing designs that best symbolize their message.
Using “adaptable” logos will enable you to optimize graphic artists’ and designers’ skills in creatively modifying designs to suit various platforms and applications such as physical merchandise, GIFs, and YouTube videos. Through eye-catching animated logos, you can boost consumer awareness and connect with audiences better by succinctly conveying your brand’s essence in just a few seconds.
Wave your banner high
In an age when it’s typical for users (and our brains) to have too many ads open, static and invasive ads no longer have that “made you look” characteristic. Animated banner ads allow you to make the most out of a web-based platform without condensing everything in a single video file. When executed effectively, animated banner ads can capture your users’ craving for interactivity and turn a boring screen into a canvas with strong potential for artistic possibilities.
In addition to websites, you can also use animation to produce engaging in-stream ads.
Adapt to better interact
The advent of social media takes marketers’ creative juices to unlikely places. From traditional YouTube ads to sponsored Instagram Stories, non-static ads are useful tools for retaining the attention of audiences that are more likely to respond to moving visuals.
Animation provides an avenue for showcasing messages in a way that explores the boundaries of creativity across digital platforms. This makes it an innovative yet cost-effective way of growing your brand.
Combine for best results
According to a study by Facebook, brands that combine video ads and still ads saw conversion rates that are 17% higher than brands that solely cater to still ads. Although moving ads have a different kind of magic, they don’t have to compete with static graphics. Still ads can hold their own, but animated ads can serve as a complement to your existing resources.
Animated ads are not meant to completely overhaul your messaging, but rather bring your ideas a little closer to life.
At Motion Cabin, we understand the power of animation in improving your messaging for all aspects of digital content, static and video ads included. Want to harness graphics and animation in building your brand? Chat with us to know how we can work together to tell your story in a way that makes a different kind of impact across the digital landscape.
