Everybody is going digital and almost 45% of the world population is on social media, especially during this time of the pandemic. We heavily rely on technology to get us through. It has come to a point that browsing through the web has become a necessity, for some.
In this age of technology, people go to the internet to get the information they are looking for in an instant. Quite handy but you’ll notice how it made more and more people get shorter attention spans.
Although silent, the social media competition is quite noticeable. All of them and their unique features are undeniably awesome but they keep on innovating based on what people need.
Aside from entertainment and education, technology and social media have become a great help when it comes to brand awareness. Business owners ventured into digital marketing and to those who haven’t discovered this channel yet is already way behind.
Marketing contents like catchy infographics and image copies are the most common types of advertisements the majority can see. Maybe because it is shareable and often serves its purpose to communicate condensed information in a short period of time.
Another tool that business owners could use is video animation.
Most business owners use animation videos nowadays for their brands because there are a lot of limitations if you opt to do live video production.
Also, using it to market your product/services is definitely a wise idea because it allows you to get customers’ attention and not lose them in the process because they got attracted to the aesthetics.
An animated video should have condensed content that viewers could easily connect to and it’s a plus if you get to entertain them.
A few samples are:
- 2D/3D Animation Video
- Motion Graphics
- Typography Video
- Whiteboard Animation
A 2D/3D animation video for your brand makes you different because you can be more liberal when it comes to ideas. Either can work, as long as you can convey your message through relevant graphics and animation.
Motion graphics are mostly used for explainer videos. They often have a minimalist approach and it conveys the message as simple as possible.
Typography video is almost the same as motion graphics but it is more on text rather than images. It works best for brands where an emphasis on text is important.
Whiteboard animation can be the low-cost of them all. The video appears like the subject is being hand-drawn on the spot on a whiteboard or a white blank surface. It is the easiest type of video animation that even non-artistic ones can do. But of course, you would want the best for your brand.
Motion Cabin can cater to all types of animation videos mentioned and we can help business owners amplify their brand’s success.
Need our help? Talk to us. For inquiries, just message us at info@motioncabin.com, and let’s turn your creative ideas into actions.
