What are the benefits of social media animation to your business?
- Helps customers to understand your brand better
- Leaves a memorable impression on the viewers online
- Boosts conversion rate
- Entertains your potential customers
- It is a cost-effective medium
Businesses use various methods and tools for their marketing, but perhaps the most powerful one is social media. These spaces provide a platform with huge marketing potential and are crucial in influencing their target audience.
On these platforms is a relatively new tool: social media animation. It’s a great way to enhance your marketing effectiveness, and achieve your marketing goals. But what are the benefits of social media animation, exactly?
In this post, we dive into how this tool can instantly push viewers to engage with your business, boost your conversion rate, drive brand awareness, and much more.
But first, what’s social media animation?
What is Social Media Animation?
Social media animations are videos designed to be posted on a business’s social media platforms. There, they serve as short yet effective bursts of content, capturing your audience’s attention while also promoting your products or services.
That said, grabbing their attention as they scroll their feeds is easier said than done. Although anyone can post an image or text using their gadgets and editing apps, not everyone can make high-quality animated videos.
That’s why tons of businesses today are looking for a trusted and reliable digital marketing company to help their videos make noise, share their culture and essence, and create valuable relationships with customers online.
Here at Motion Cabin, we offer the best animated video services — it’s one of our specialties as a full-service digital advertising agency. We leverage our unique perspective, boundless creativity, and industry expertise to create the best metaphors and representations for your social media animations.
Benefits Of Social Media Animation To Your Business
Social media animation, when done right, has a lot of potential. It can boost your online business presence, and help you shine out from competitors online.
Now, let’s take a closer look at what benefits this can provide for your business:
Helps Customers To Understand Your Brand Better
Many businesses want to show their products or services in a way that their target audience can easily understand. Sometimes it’s hard, especially for tech companies as they deal with complicated data that others can’t fully grasp — and this is where social media animation can help!
If you want your audience to learn more about your latest product or service on social media platforms, animated posts are the best way of presenting them effectively. Whether you want to share a product launch, a new service, or any other complex idea, social media animation is the best way to simplify it for your audience.
Here at Motion Cabin, we use tools to conceptualize relevant content to help your targeted audience understand your brand, and what you and your products do. This is crucial for both brand awareness and driving engagement online.
Leaves A Memorable Impression On The Viewers Online
Many use social media regularly, and as a result, are exposed to countless pieces of media each day. This means that your business has to do more to stand out and leave a memorable impression on people.
Social media animation is the strongest attention grabber on feeds by far. It’s colorful, alive, fun, and engaging. It draws people in and keeps them watching for your brand’s message.
There are tons of social media animations that have successfully gotten the interest of thousands of people online, which in turn left impactful and memorable impressions that are still relevant and talked about today!
Boosts Conversion Rate
Did you know that when users see your animated post on social media, they are more likely to visit your website and scroll down to see what your business offers?
They go a long way in evoking emotions and interest in your brand. Plus, the more creative and unique the post is, the more likely they are to be shared on different social media platforms!
Entertains Your Potential Customers
People love to be entertained, and social media animation does just that. It’s a format that allows you to have fun and be creative with telling your brand’s story, about your products, or just about any other idea you want to share. The more fun it is, the more your post can engage viewers, make them smile, and feel more positively towards your brand.
Many online viewers are also more likely to watch your brand’s videos rather than those traditional and boring ads — simply because they’re more interesting and enjoyable.
It Is A Cost-Effective Medium
As powerful as social media animated posts can be, it’s not an expensive tool to use. Rather, it’s quite a cost-effective medium one, especially if you’re taking on the services of a digital advertising agency like Motion Cabin.
You don’t have to spend money on finding the right location, shooting scenes, or even hiring talent — because there’s no need to. We make all the animated content you need in-house, and our team makes use of the best animation practices and software. This helps us produce the posts you need for your platforms much faster, all without compromising the quality that you deserve.
Key Takeaway
Indeed, knowing the benefits of social media animation highlights why it’s one of the most powerful digital advertising tools to connect with your customers online! If you want your brand to be visible and memorable, then animated videos are the key to driving new customers and conversions.
Do you want to include social media animation in your business’s strategy but are not sure how to produce the right content? Then hop into our cabin today and work with a leading digital advertising company — Motion Cabin! We’re always ready to create engaging and relevant social media animation for your business’s success!
