With the present threat of the COVID-19 pandemic, most companies have opted to operate remotely in the safety of their homes. As a result, the distinction between work and life is further blurred for work-from-home creatives. There’s no clear-cut solution on how to remain creative and recover from burnout — it’s a subjective process. However, […]
So you just got started on a new business, and you want to let your target audience know. Naturally, you make a Facebook page of your business. You want to have followers on Facebook, but so far, you only got less than a hundred at that moment. Every business has gone through the same thing,
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When you think of top brands, the first things that pop in your mind are their visual aesthetics. There are a lot of ways to express a brand’s personality, but the most visible is through graphic design. For example, a brand that appeals to the youth looks cool and energetic, while a brand that appeals
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One of the biggest challenges of online marketing is finding a way for people to pay attention to your ads. While there are a lot of ways to do that, there is a marketing tool that is really effective in doing that. So effective even, that people hate it. Many people hate pop-up ads. An
Branding is a powerful tool in the marketing world. It represents your company and gives it an identity that helps you stand from your competitors. A memorable brand creates loyal customers and makes you profit. Always remember these commandments of branding, and you’ll be well on your way to achieving your business goals. Thou
As of this writing, we are in the middle of a pandemic that’s been affecting millions of lives and killed people by the thousands. 2020 started with high hopes, and in an instant, forecast the second coming of a great economic depression. We face a crisis that evokes doom and gloom with slim hopes, and
Content is king and SEO is God — it is the crucial ingredient to growing a business’ brand. Now that Google is more punitive and SEO mistakes could tank your ranking or can make you blacklisted, it’s essential to work on your SEO, the right way. Every marketer knows that no matter how good and
Videos, we literally see them everywhere on the internet. Just open your Facebook app and you’ll see chock-full of them on your feed. Marketers love them and consumers too. While the idea that video content as one of the best marketing tools out there isn’t new, the fact that there’s growing importance around it is—the
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According to a Hootsuite report, 50% of the global population uses social media for about 2 hours and 24 mins on an average every day. Given these numbers, it’s just right for brands to actually take advantage of social media and turn to digital advertising so you can grow your business in the next coming
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It’s the age of the internet and smartphones. Everyone is on at least one social media platform. And by now, everyone considers having an online presence as the basic must-have for a business to thrive and grow their brand—particularly on social media. But social media isn’t the same anymore. Gone are the days when you
Should You Handle Your Own Business Social Media Page? Read More »
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