Humans are 90% visual beings, so it’s more likely that your online target consumers are more attracted to images and videos than plain text. This makes explainer videos a better way to let your audience know about your brand. This is a perfect digital tool if you want to showcase your products or services online in a span of about 2 minutes or less.
There are plenty of essential elements that contribute to an effective explainer animated video, though some are overlooked oftentimes. If you are planning to pursue animation for your marketing efforts in the future, then here are some of the important elements you must incorporate to your explainer animated videos:
- Clear and attainable objectives
It is important to note that understanding your marketing objectives is a key factor in your video’s success. You have to identify your desired outcomes. Whether you are targeting thousands of views or million followers, just make sure that you aim for concrete, measurable, and achievable results.
- Well-written script
Everything starts with a well-written script — a foundation where animated videos are built upon. Start your initial draft by considering things such as the purpose of your video, essential information that you want them to know about, what action you would like them to do, and the distribution channels you want to use. Remember to keep your sentences concise and avoid using jargon that your audience may not understand.
- Concise storytelling
A good explainer video gets a point across as quickly and concisely as possible. Studies have shown that videos shorter than 90 seconds can keep 59% of viewers hooked until the end. You’ll need to grab your viewer’s attention, present your problem, show how your business will solve the problem, and give your viewers a call to action in that short amount of time.
Look beyond the “why” of your product or service and market that. If you are catering to a telco service, for example, you may tell a story that tackles the connections of people.
- High-quality visuals
An effective explainer can tell a story or explain a process even without a voiceover. Depending on your goal, requirements, or budget, you have to create creative and relevant visual elements to match the background music, sound effects, and voiceover.
- Suitable voiceover artist
Although doing your own voiceover alone for your animation will be cost-effective, don’t resort to this desperate move as this will compromise the mood, quality, and personality of your video. Unless you have the right voice for your video, you may opt to hire a voice talent who can capture your brand voice and announce your call-to-action clearly.
You should also aim at appealing your target audience. If your explainer video targets young people, then your voice talent must be quirky and fun.
- Perfect music track
One way of choosing the most appropriate music track for your explainer video is to find out what type of video you are making. Does your video aim to inform or entertain? Does it advertise your product or subtly promote your brand?
Aside from the role of your background music, you can also decide which emotions are most important for you to convey throughout your explainer video. Do you want your video to be perceived by your audience as positive or aggressive? Do you want them to feel happy, relaxed, inspired, or sad?
- Right timing
In video animation, it is a rule of thumb to keep your video short and simple. Discussing everything about your product can be the hardest part, so you better cut your script down to be concise.
In addition, the most important reminder in creating an explainer video is to introduce your marketing objectives in the first 30 seconds of the video since attention spans drop at 30 seconds and keep on going down after that.
Are you looking for the right partner in outsourcing animation projects?
Integrating the mentioned elements into a single video might be at your wit’s ends, not to mention the volume of work it requires in polishing a quality explainer animated video. That’s why it is important to have the right partner in translating your ideas into motion while getting your brand stories across multiple platforms.
Motion Cabin is a full-service digital marketing company currently based in Makati City, Philippines. Our company is highly specialized in animation and dedicated to rendering high-quality and creative explainer videos. Whether you are about to kickstart your first ever explainer animated video or in dire need of help in improving your existing animated videos, we are here to give a helping hand!
For collaborations, send us your inquiries at info@motioncabin.com and let’s convert your creative ideas into action.
