Branding is a powerful tool in the marketing world. It represents your company and gives it an identity that helps you stand from your competitors. A memorable brand creates loyal customers and makes you profit.
Always remember these commandments of branding, and you’ll be well on your way to achieving your business goals.
- Thou shall keep thy brand promise
The message of your brand creates a promise based on your customers’ perception — their impression and thoughts about your brand. When your product or service doesn’t live up to this promise, it’s just like you’re breaking the trust of your customers.
- Thou shall be unique
While some businesses pattern themselves to their competitors, this is a dangerous pitfall regardless of how good your products are. Being unique is important to make your brand stand out, and there are a variety of ways to do this. One is coming up with a unique selling proposition. What that means is finding out what your brand stands for specifically. It’s what sets you apart and cuts through the market noise.
- Thou shall close the gap between the audience
In communication, this gap refers to the mismatch between the sender’s message and the receiver’s perception. Your brand has a message that your customers respond to; however, what you meant is understood differently by your customers. Find those gaps, and take the necessary steps to close it.
- Thou shall have your own preachers
Your brand’s success isn’t guaranteed if you have employees and salespeople in your ranks. You need passionate people that can rally your brand on all sides. Also known as your brand preachers, they sell your product and, more importantly, help build a tribe around your brand.
- Thou shall know thy audience
Do you know your customers? Understanding your customers’ needs and wants is essential in developing target marketing and crafting products and services. It allows you to identify opportunities, ideal channels to reach your customers, and your brand’s blind spots.
- Thou shall maintain thy brand
Maintaining your brand is a never-ending task. Once you’ve built up your brand, your next (never-ending) goal is to make sure your customers don’t forget you. Consistent and effective advertising efforts and good public relations (PR) are your best tools.
- Thou shall position thy brand properly
Brand positioning is the image you cultivate in your customers’ minds. It’s a make-or-break moment for your brand as well. It is where your brand positioning strategy comes into play. To start, you need to understand your target audience, the best way to communicate with them, and how to connect with them on an emotional level. Establish this and you’ll attract the right kind of customers, and ultimately have better conversions.
- Thou shall invest in branding
For your brand to thrive, it needs the proper support and funding that it needs. Your brand needs proper support and funding if you want it to thrive. There are ways on how you can invest in your brand, such as brand auditing. It’s a thorough examination of your brand versus your competitors and a review of its efficacy.
- Thou shall successfully deliver thy brand experience
Your customers’ experience shapes their perception of your brand. Customer experience goes beyond the initial transaction where they bought your product or service; it includes your interaction and continued services that shape a positive experience.
- Thou shall be remembered through your brand manifesto
Your brand is more than just a logo and a catchy tagline. As the features of a person’s face, these are just cues to help customers’ distinguish your brand. Visual strategies such as the look of your social media page and your website design are also expressions of your brand. As a whole, they help customers cultivate an image of your brand’s personality.
Branding is a powerful marketing tool, and it represents your business. That’s why creating a memorable brand is considered an investment that yields a long-term return of investment (ROI).
Motion Cabin is a full-service digital advertising agency that can help you craft your brand and produce high-quality content that aligns your brand identity and the perception of your audience.
Collaborate with us! For inquiries, just message us at info@motioncabin.com, and let’s turn your creative ideas into actions.
