Having your message sent out to the right audience has become a real challenge in this generation when technology gets better every day. Now that more and more companies switch and make their way to digital marketing, it’s a struggle to stand out. There may be lots of ways to advertise your brand or products, but you will always find yourself clicking on a familiar post on social media, right?
But today, you might have noticed that there are not only photos but also videos and motion graphics, which are probably more in number. Static images may not be able to tell what you want to spread across your viewers because it’s a single photo with a limited space. Videos are engaging, but the actors, set, props, production team and everything in between — may cost you more than your quarterly budget.
Motion graphics, on the other hand, takes still images and videos together in a content with animations. Motion graphics may be created only by using a computer, some drawing tools, an animation software, and a spark of creativity.
One of the most common uses of motion graphics is for quick tutorials. Imagine that you’re a Facebook user who’d like to know how to use a kitchen appliance. Would you rather browse an article with over 500 words and that uses technical terms, read a text-heavy infographic packed with so many words all in one photo, or watch a 45-second step-by-step video on how to use it? You see, motion graphics make a complicated topic easy to understand by using entertaining animation.
As visual learners, think that your audience needs something that’s informative and attention-grabbing at the same time. A chart or diagram may convince them that it’s time to buy a new smartphone, but motion graphics could tell them that need to buy one as soon as possible because it’s all they need without statistics or numbers in your content.
Besides, motion graphics is applicable to every business out there. Its aesthetics may be modified to match your visual branding. The visual components may be created according to your brand’s style. Voice-over narration may be included to emphasize your message.
Whether you’d have to tell a story, share a new project, relaunch a product or simply introduce your brand out there, motion graphics is considerably a great option to do so, especially if you’ve properly identified your target audience. It is definitely one of the best digital marketing strategies because it could deliver your message in a couple of seconds. We at Motion Cabin could help you do this — from a tutorial or educational video, animated commercials, explainer video or logo animation, we’ve got a highly-skilled team to step your game up.
Move towards the digital scene through a motion graphics content! Send us a message at info@motioncabin.com today.
