One of the most effective and popular forms of content marketing is animated videos. In fact, according to a survey done by Wyzowl, 92% of the respondents believe that videos, in general, are important in their strategy.
Animated videos are engaging, easily digestible, and appeals to a broad audience. Plus, they’re flexible. They can be in a form of an explainer video, a product demo, a how-to video, and more.
It’s an all-rounder content. That’s why it would be a waste for marketing teams not to maximize the potential of animated videos.
Here’s Why Should You Repurpose Your Animated Videos
Reason 01: There’s a lot of thought and research that goes into creating content before you get to the creative process. While it sounds counterintuitive, repurposing saves you that effort. You just skip the mental heavy-lifting, because you already did it before, and just need to make some changes when creating five more pieces of the same topic.
Reason 02: Repurposing content saves you a lot more than just time and effort—it saves you money. Finding new ways to revamp and reuse existing content costs less while still delivering the desired results, driving more traffic to your social media page and, ultimately, to your website.
Reason 03: In the process of promoting your revamped content across different platforms, you also boost your reach and visibility on Google. It’ll be easier for people to consume the information you share in ways that they prefer—whether it’s visual, audio, or audio-visual.
Reason 04: Repetition in diversified ways makes your message more memorable. Basically, when you share the same message in different types of content and across different channels, you get a greater impact.
In fact, according to the Rule of 7, an old marketing concept, your audience needs to hear or see it at least 7 times before they become paying customers.
Steps on How to Repurpose Animated Videos:
#1 Find The Best Performing Animated Videos
Be choosy. Select the animated videos that performed well. To find out which of your videos are good candidates, review the following:
- Check your website analytics
- Look at your YouTube analytics
- Check your social media analytics
- Prioritize high-quality and timeless videos
#2 Transcribe It
While repurposing blog content into animated videos is usually the norm, it also works well the other way around.
You can get the content from your old scripts and research. Or, if it’s hard to find, or deleted, you can opt to transcribe the audio of the video. You can do it the old fashion way, but the web program and software options are a lot more convenient.
Once you’ve transcribed the animated video, you can now elaborate further and beef it up to make a bona fide blog post.
To save you time, Motion Cabin can create high-quality written content from your animated videos. While the motion graphics we already created add value, converting it into an article adds up its value.
#3 Rip the Audio
The next step is to extract the audio from your animated video. There are a lot of free softwares that’s easy to use, and are available on Mac and Windows, like Audacity.
Once you’ve extracted that audio, you can now use it to make a podcast. You can opt to use it as it is or further elaborate and add value in the process.
While animated videos are the rage on social media platforms, not everyone is keen on watching videos. Podcasts reach that type of audience. They’re a lot easier to consume, especially for those who prefer not to dedicate their full attention to watch a video. With only one of the senses used, people can do other things and go anywhere while listening.
#4 Tweak Per Platform
The last step is to customize the repurposed content according to the platform where it will be posted. Every platform has their requirements. In addition, it’s likely that your tone also differs in each of them.
For example, if you post a teaser on Instagram or Twitter, you have to cut the animated video into a shorter clip. Or, if you share it as a mini series on Facebook, you can break it into snackable videos.
Taking that extra step of customization depending on the platform has a greater impact—more views and better audience engagement. Instead of doing it in-house, let Motion Cabin do it for you.
This enables you to focus on new projects while we repurpose your old animated videos and boost your engagement with new content. To further save time and effort, we also do the following:
- Find out the optimal length for videos on each social media platform
- Apply relevant keywords for SEO
- Identify suitable platforms for each type of content
Collaborate with us! For inquiries, just message us at info@motioncabin.com, and let’s turn your creative ideas into actions.
Motion Cabin is a full-service digital advertising agency that can produce creative high-quality content from stunning animation videos to on-trend graphic designs and articles that effectively engage with your audience.
