People are busy hustling every day, and most of them do not really have time to stop and watch advertisements, hence the skipped video ads on YouTube. They go straight to watching what entertains them or what they need for that certain moment.
This world indeed already offers every information we need in an instant. If brands can communicate to their market in a simple and straightforward manner like what animation videos can offer, then that would be very beneficial to the customer and business owners as well.
With the competition that brands have every day, being able to offer convenience on a silver platter is an advantage.
Now, once you have ticked the box of the right tool to use to capture the attention of your market, which is an animated video, what’s next?
This year, we have 4.5 billion people who use the internet worldwide. 3.8 billion of them use social media. No wonder, brands rely on the digital aspect to broaden their reach. So, if you have an animated video in your hands that would surely help your brand, then why not upload it everywhere?
You can do that, but it is always best to attack with a plan and strategy. Also, an important factor is knowing who your market is. Because no matter where you post your animated video, if it does not target the right audience, then it would not work.
1. Facebook
It is indeed the most popular social media site, with around 2.3 billion monthly active users (MAU). Millions of advertisers are here, who are consistently promoting their brand because of its broad range. So if your goal is for your brand to be more visible, then you know where to go. To add, you can connect and cross-post with other social media platforms.
2. YouTube
YouTube also has its own charm as the second most popular social media platform to date. From how-to videos to entertaining movie trailers to vlogs, this site’s got it. It has 1.9 billion MAU. This is where you should first upload your animation video before you optimize it for other social media sites. Aside from brand awareness, you could also monetize your channel on this site.
3. Instagram
This is commonly coined as the favorite social media site of celebrities with around 600 million MAU. Just like on YouTube, people particularly go to Instagram for images, short videos, and quick updates. This platform is more popular for young adults. It is a visual content-heavy site that offers a variety of features including the Instagram Story, which the majority of IG users depend on when it comes to brand awareness – so make sure to upload your animated video there as well.
4. TikTok
This site has a lot of promise. It’s like a combination of Twitter and Instagram and the majority of its viewers are the youth. The platform has 500 million MAU with shareable short-form content ranging from 15 seconds to one-minute videos. Videos here are fun and creative, tackling a wide range of topics for the entertainment of a broad audience—a perfect home for your brand’s animated videos.
There are a lot of social media platforms to choose from these days. From there, we come up with four sites that are one of the best digital stages. Each ranked from their reach, the number of users, and potential.
That said, we’re still curious, which social media site do you think is perfect for your brand? Let us know in the comments below!
Collaborate with us! For inquiries, just message us at info@motioncabin.com, and let’s turn your creative ideas into actions.
Motion Cabin is a full-service digital advertising agency that can produce creative high-quality content from stunning animation videos to on-trend graphic designs and articles that effectively engage with your audience.
