It’s the age of the internet and smartphones. Everyone is on at least one social media platform. And by now, everyone considers having an online presence as the basic must-have for a business to thrive and grow their brand—particularly on social media.
But social media isn’t the same anymore. Gone are the days when you can post a random photo and call it a day’s work. And managing your business social media page is no longer an afterthought either.
Social media management is serious work. The question is, should you handle your own business social media in-house or ask a third-party expert to manage it instead? Find out the best strategy for your business by asking yourself these questions:
What are your expectations from social media?
There’s virtually an endless list of tasks when it comes to managing your own social media page. It isn’t surprising, social media is a beast in the world of marketing, and there’s no shame in admitting that it can get intimidating.
But you need to ask yourself, how should my business leverage on social media?
Do you approach it like a direct marketer where you track everything and expect a clear return of investment (ROI) for each platform you’re on? Or do you approach it more of a brand marketer where you simply want to grow your presence online?q
It’s important to determine how you perceive and use social media, this will help you define your expectations and shape the goals you want to achieve for your business social media page.
What are your goals?
What are your goals for your business social media page? There’s bound to be plenty of it, but focus on one goal first. Social media is not rocket science, but it’s not exact either. Expect that you might not reach your initial goal but take note of the aspects of your work that have generated positive results.
Which platforms should you focus on?
If you’re thinking about managing your business social media page in-house, then make sure you don’t bite off more than you can chew. Having a presence on social media is important but you have to be smart about it. Pick one or two social media platforms that best suit your business to ensure that you get the most out of your money.
How do you choose the best social media platforms that best suit you? Consider your target audience and the types of content that work best for your company.
Who is your target audience? Younger audiences like teens and young professionals spend more time on platforms like Instagram and Snapchat, while Facebook and Twitter appeal to a wide demographic, both young and old.
What types of content that works well with your brand image? If you’re an IT outsourcing company, then LinkedIn and Facebook may be great choices for you. And if you own a makeup brand, then Instagram and Facebook may best match your goals.
Should you rely on your in-house team or hire a third party expert?
Ask yourself, can your in-house team successfully manage your business social media page while juggling different hats? If you’re a big company, then perhaps you can. But if you’re a small business, that may be an ‘if’.
Crafting an effective social media strategy and generate real positive results isn’t easy—neither is content creation. While you might have an employee who’s a talented graphic designer and a really good content writer, they might not be enough to get you the results that you want or need.
Hiring a third-party expert like Motion Cabin, a digital advertising company, is beneficial to your business. Collaboration between your in-house team and third party experts can produce an effective social media strategy that will generate the results you want. Furthermore, partnering with third-party experts also boosts your team’s content production for your business social media page.
We craft effective social media strategies that will get you the results you want. Motion Cabin is a full-service digital advertising agency, based in the Philippines. Our team of creatives can help convert your website leads into paying customers.
Collaborate with us! For inquiries, just message us at info@motioncabin.com and let’s make your creative ideas into actions.
