You’ll notice that all top brands on social media have a distinct aesthetic. And they’re consistent on all social media platforms that they’re on.
Naturally, there are brands that you identify with strongly, but their content makes you come back for more. It could be funny or informative videos or even products that are on your wish list.
But the question is: Which of the two is more important for your brand? Let’s lay everything on the table to help answer the question.
- What Aesthetics Is
- What Content Is
- Which One is More Important?
Let’s get started!
What is Aesthetics?
The term “aesthetic” is often associated with Instagram, but it exists on any online platform with visual content. It helps brands curate a consistent look to form a distinct personality.
It’s present in how logos, digital ads, and content looks. And influence the audience’s perception of a brand’s quality and reliability.
Aesthetics is dependent on your target audience and how you want them to perceive your brand. It’s important to factor in your audience, the industry you’re in, your business, and desired goals to effectively use aesthetics.
Benefits of Aesthetics to a Brand
Aesthetics is more than just pleasing design, it creates substantial value:
- It helps a brand stand out from its competition
- It makes a brand more memorable
- It helps build a connection with the audience
- It builds consumer loyalty
- It increases the chance of conversion from viewer to customer
- It is cost-effective and can increase productivity due to the need for consistency
What is Content?
We always consume content, like the picture posted by your favorite brand to the meme shared by your friends.
Content is information presented in a relevant way to solicit emotion. It comes in different forms via text, image, video, or audio. And it brings in the consumers and maintains their interest.
It enables brands to build a relationship with the audience and earn their trust. Content also answers the audiences’ questions and help in their buyer journey.
Benefits of Content
- It builds awareness & brand presence
- It enables the audience to engage with the brand
- It helps educate consumers
- It builds the trust between the brand and the target audience
- It helps the brand build its credibility and authority
- It can be used to position the brand as an industry expert
- It reaches out to a specific audience
- It’s shareable and increases visibility
Which One is More Important?
Is content more important, or aesthetics? Both aesthetics and content help shape your experience when you interact with a brand in social media.
Aesthetics influences your perception of a brand. It identifies who and what the brand is about. Content gives you a complete picture of a brand. It answers the who, what, when, where, why, how about a brand, and its products and services.
Both are important, but in your opinion, which one has more influence on consumers?
Collaborate with us! For inquiries, just message us at info@motioncabin.com, and let’s turn your creative ideas into actions.
