2020 will definitely unveil a lot of social media trends — some will be brought back with a different twist and some will simply be out of the box, fresh, and shareable. Social media trends may definitely be unpredictable that’s why below, we have put together a list of social media marketing trends to watch out for in 2020:
- Video content
Video content has long been a trend because of the viewers’ shortening attention span. The use of explainer videos would still remain a valuable option for many marketers next year in order to keep their social media marketing strategy in good shape — to spread a message or marketing goal without the fuss.
- Facebook ads
Roughly 7 million brands have utilized the power of Facebook ads in 2019. To boost your social media marketing strategy, many experts anticipate that more marketers will make an effort to explore different ad formats to be able to gain more web traffic, engagement and high conversion rates.
- Instagram stories will continue to grow in popularity
Without any doubt, Instagram Stories will continue to grow in popularity by 2020. It is expected that many filters, stickers, and other visual effects for creative storytelling will be available to its users. Social media marketing strategies such as showcasing a product, running a contest or challenge, and posting tutorials with creative spins are projected to do great this year.
- Infographics remain effective
Infographics can simply present complex information in a pleasing and concise way. As more styles and layouts emerge, interactive infographics will also be on the rise, which can be helpful if you intend to add animations and hyperlinks in your infographics.
- Mobile-friendly content will be a top priority
For an excellent customer mobile experience, brands must fully optimize their content to ensure that texts, images, and videos fit exactly on their customer’s mobile device. Always remember to optimize your website according to the users’ preferences, including the device where they’d view your content.
It’s time to keep up with your social media strategy! Send us a message at info@motioncabin.com and we’ll help you level up your 2020 strategies.
