Animation has been a cherry on top of the cake as the decades progress. From entertainment to advertisements, video is scene-stunner. Now, video contents have helped the world see in a different perspective in digital marketing. If you’ve been thinking about boosting your conversions and ranking notches higher on the SERP, then you might want to know that 85% of customers are driven to buy a product after being “convinced” by a video.
You probably bought something out of impulsiveness after seeing a live-action demo of a house vacuum. These are all designed to wow you. The good news? You can do the same level of persuasion with the help of video content. But, how do you start taking your business into a stunning market trend-setter?
Here are 5 reasons why video content should be your top digital marketing strategy.
#1. Video animation can remarkably increase your conversions
Remember those catchy 90’s TV commercials? What about those awesome Hotwheels product demonstration on Cartoon Network? Oh, and do you remember the debut of Nerf Guns? Good ol’ times. Animations can advertise your product uniquely and boost your conversion rates. Explainer videos can simplify your message and relay them to people in an entertaining fashion. With this, your “audience” becomes your customers. Imagine advertising without a catchy video. Can you stand how boring it could be?
Explainer videos walk your customers through product usage and instructions. With the help of motion graphics, you can add a dramatic effect to your videos. Now, you can convey an appealing message that will make your brand memorable. Blue Corona’s survey proves that video content plays a key role in influencing the consumer’s purchasing decision.
80% of users and viewers agreed that demonstration videos helped them make a choice.
Visitors who have seen a video from your site will likely linger for 2 minutes longer than those sites without it. Having a video that “sells a pen” will get your website “selling like pancakes”. Learn from the experts…
Google’s feature, the video app promo ads available for Google Display Network helped their early switchers skyrocket. They garnered a 30% app install increase due to customer-engaging marketing clips. Everybody’s got a quick grasp of the platform integration and suddenly wanted it for their business!
Remarkably, Nielsen’s study found out that Facebook marketing videos lasting for about 10 seconds. This brief length can increase the intent of buying from 44% to 72%.
If you’ve been splurging on pay-per-click ads, you might want to consider switching to GIFs and short demo vids.
HubSpot pointed out that 52% of marketers believe that video is the type of content generating the most number of ROIs. Business Insider hailed video ads to have the highest clickthrough rate of all digital ad types with 1.84%. These marketing ads are 40% cheaper and more efficient than other ad formats.
Imagine how much your conversions would increase right after putting up a unique video…
#2. Video content can actually up your SEO game
75% of visitors will not dare to hover over to the next page after the search engine presented them the results. With your website being abundant on valuable content, Google’s algorithm will eventually rank your website higher given your credibility in sourcing viable information. A good video content can have you featured on social media sites, increase your engagements and establish a strong brand awareness.
After all, it’s all about how smart you use traffic.
A recent study found out that Facebook can actually entice its users to share an online video as opposed to a text copy by 36%. These users are more likely to “react” to a video content by 56% and leave comments by 36%.
You’re becoming a hot stuff if people talk about you more often. The fact that the human mind is more likely to learn through the use of visual perception, you get a better chance to expand your viewer’s learning curve.
Also, you get to be twice as memorable!
#3. Video animation over tedious texts
Enough of the medieval content marketing strategy. Print Ads are almost dead. Jakob Nielsen, renowned usability guru explained that the average online user will be reading about 20 to 28 percent of words during their search. Your wordy 500-word article could only be readable with the help of visual content.
The painful truth? 81% of website visitors only care to skim the content they are reading online. A website presenting rad explainer videos can give customers a solid grasp of the product or service offered. Your videos can actually trigger their buying instinct, so make sure you get the right ”this thing is rad!” formula. Video animations are proven attention grabbers. In fact, social media posts with videos are likely to attract 3x more interaction than posts published with plain texts.
#4. Video animation can improve your social engagement
The website Inc. said that communications are estimated to go visual by 84% this 2018. When people can see you on the internet and are wowed by seeing your video content, then there’s better marketing for you! These engaging content can help you acquire more leads, subscribers, and customers.
92% of social media users share videos they find appealing through their smartphones, while 90% of these users said that seeing a video about a certain product attracts them to finally purchase.
Animated videos have the power to boost conversion rates to a whopping 20%. Publishing a captivating video in your social media posts, an eye-catching graphic animation on your website, and an out-of-the-box video advertisement can take your business to places.
#5. Video animations are the future of commerce
Video content is foreseen to make up 79% of the internet traffic by this year. From storytelling, community engagement, brand awareness, casual entertainment, and ROI booster, video content got your back. Soon enough, e-commerce stores will be welcoming the idea of having product demo videos. In fact, 64% of shoppers are more likely to purchase a commodity from an online store after viewing a demo video. Here’s to knowing how the weirdest Amazon machine works and how robotic vacuums sweep up the floors flawlessly!
Buffer’s survey in 2017 revealed that companies using video content as part of their marketing strategy get 27% higher clickthrough rate. That’s not all! They also get 34% more conversion rates than firms who do not have website videos. Cloud service and software Dropbox utilized animated content on their homepage with one video increasing sales rates to more than 10%. This video alone generated a 10% increase in sign-ups every single day.
Ready to take on the world of marketing with juicy video content?
We at Motion Cabin can help you hit the ground running with nothing but the juiciest animated video. 62% of your viewers are visual learners, so get a video content that takes the cake!
