If there’s one thing we can all agree on, it’s that we love teasers especially if they work. Promoting a project would require some sort of mechanism to snatch the viewers’ attention and arouse their curiosity. This is where the magic of teaser videos enters the picture.
Designed to delay suspense and generate hype, teaser videos tease the viewers just enough to leave them wanting more. It’s both your introduction and invitation to hook them to your full-length video.
To aid you in creating a buzz for your teasers, here are five pointers to consider:
- Plan it out
Everything begins with a plan! Spontaneity is good, but with teasers, everything must be well thought out. Firstly, identify the key elements that you wish to forward and those you wish to conceal. Secondly, strategize the content, brand, and tone to be delivered. Lastly, consider if the project would be best promoted either through animation, video production, etc.
Planning may sound heavy for a first step but it would give you a leg up should you experience any unforeseen circumstance.
- The stronger the visuals, the greater the response
In today’s day and age where most people respond to video far more than text, visuals in your teasers are crucial. It helps a lot to storyboard your scenes so that your vision would easily translate as something more tangible in terms of designing. Make sure to consider the color, lighting, and composition that suits your project. Especially when you do animations, very good visuals are the key to the viewer’s heart. You can make use of establishing shots, title cards, or even stock footage to address dead air.
However informative reading may be, relying completely on the viewer to read and understand a text is skeptical. Simply put, enticing the audience is easier with videos and graphics.
- Strengthen it with voice-overs and music
While visuals enhance suspense, audio prioritizes our comprehension. Because a lot of storytelling is happening all at once, voice-overs assist the audience in digesting information while keeping their eyes glued to the screen. Music is vital in setting the mood to elicit the response you wish to get from the viewer. In animations, great storytelling, emotion, and authenticity are reflected in the choice of music and dialogue.
Voice-over and music are of great significance in teaser-making, especially when you don’t have a lot of visuals to work with.
- Top it with special effects
Don’t just leave them wanting more; leave them in awe. Integrating special effects in your project has the potential to add clarity to the story and stimulate enticement among viewers. More often than not, animations go hand-in-hand with special effects as they serve to complement the atmosphere of the video. It can also help to add strikes and stingers when a key element is presented to capture the viewers and direct their attention to it.
Effects help achieve the overall goal of a teaser – to infuse an element into people’s minds despite having little to no context. In this way, special effects help every shot pull its own weight.
- Get it everywhere and to everyone
Determining where your teaser is presented is a promotional strategy in itself. It is beneficial to outline your target audience, so you can scout for appropriate platforms to spread your teaser. A quick way to get it to various audiences is to create a hashtag. This would help in making your project easily discoverable.
Because you piqued their interest and left them craving for more, it’s wise to motivate your viewers to follow your accounts for more information. This would help not only in gaining traction for your project but for your entire business as well.
At the end of the day, a good story always wins. Transforming your concept into something as short yet extremely significant as a teaser takes a village and a ton of effort.
But if you want to alleviate yourself from the burdensome job of creating a teaser, Motion Cabin is here to help. A full-service digital marketing agency, Motion Cabin offers top-notch teaser animation and production.
If you need help revving up your project to the next level, contact Motion Cabin or send a message right now.
