Would you like to know who the people are behind the clever ads on TV and in social media?
You may be wondering how these people come up with great ideas that catch a lot of attention, which in turn makes people buy a certain product or avail the services of a certain company.
Creative is the perfect adjective to describe them. They have original ideas and can develop something out of nothing or out of a wide concept.
In a professional context, especially in advertising, they are called the creatives and when you say creatives, it refers to a group of people or a team who have different roles based on their expertise. They work together to achieve a common goal – to beat a deadline based on an agreed schedule plan and ultimately to successfully execute an advertising campaign plan.
Gone are the days that business owners can only market products using traditional advertisements. Now, we already have digital advertising, which has more reach and visibility.
Meet the digital creatives:
Account Executive/Manager
Someone with great interpersonal skills could dream of this position. The ability to lead a team and maintain a harmonious professional relationship with a client must be a mastered skill for this role.
If you are a client who wants to hire an advertising agency to help you execute a campaign, then your point of contact must be the account executive/manager. Together, you’ll set an objective, mission, vision, and talk about other processes and goals you’ll need for a project to be a success.
Creative Director
A CD’s role is to come up with a strategy on how they could execute a certain campaign effectively and monitor if the team is having a flawless operation.
Media plan is vital for this role. It discusses the 5Ws, serving as the ultimate guide for the goals agreed upon by the account executive and client/s.
Content Writer
There are different types of writers but content writers mainly focus on the requirements of a digital advertising campaign. They write based on a targeted audience of a client.
Writers are the brains of the team. Ideas should always be original and on the same path as the client’s direction.
Art Director
If you are wondering about the difference between creative director and art director, the CD focuses on the end-to-end operations of a campaign material while the AD’s area is mainly aesthetics.
The AD has its own team of exceptional graphic designers, artists, animators, etc. which gives life to the copy provided by the content writers.
What is the difference between graphic designers and graphic artists?
A graphic artist creates the illustrations. They liberally produce based on how they interpret a concept while graphic designers create the impression. GD makes sure that the output is based on AD’s command. It is very important that the AD, GA, and GD are on the same page at all times.
Aside from GA and GD, we also have the animators, photographers, videographers, video animators, and web developers.
In an advertising agency like Motion Cabin we make sure that our creatives are exemplary and share mutual intention which is to deliver high-quality outputs for our clients.
Need more information? Talk to us. For inquiries, just message us at info@motioncabin.com, and let’s turn your creative ideas into actions.
Motion Cabin is a full-service digital advertising agency that can produce creative high-quality content from stunning animation videos to on-trend graphic designs and articles that effectively engage with your audience.
