Unknown to many, an explainer video isn’t just about text-heavy slides converted into a 3-minute presentation with generic audio and boring transitions. That is the old way.
Today, highly-skilled content creators could do the trick in just a few hours using softwares or apps, thanks to technology.
Basically, from the word itself, an explainer video is used to give viewers a quick summary of what a company does, or what products and services it offers. All these and more in 60 seconds or less.
While some brands opt for experimental videos or those kinds with storylines that target the audience’s emotions, and explainer video is still considered one of the most practical options as producing this kind of video is easier and is less costly than those with actors and sets.
To help you decide, here are 3 sure-fire ways an explainer video could help in digital marketing:
1. Explainer videos present information in 60 seconds or less.
Generally speaking, an explainer video could span from 30 to 90 seconds, meaning, essential information could be squeezed into a video through effective word usage and sentence construction. A concise script with engaging visuals could potentially catch your target audience’s attention that they can easily understand your message through a short video, rather than a 600-word blog post which is to be read in 5 minutes or so. You could also introduce a story, with a problem and a segue to your products/services as the solution to it.
2. Explainer videos are the entertaining versions of articles and other wordy content.
Digital marketing could be presented in many ways, such as through articles, infographics, GIFs, websites, e-mail updates, and social media pages. Though a brand could use any of these alternatively or all at once, making use of social media is one of the best ways to do so, as it is accessible and is cheaper than other forms. Not only would you be able to use catchy terms, visually-appealing graphics, suitable music, and lively animations, but also a touch of your brand’s mood and voice which will reflect on the execution.
3. Explainer videos are shareable.
Through Facebook and YouTube, two of the most used mobile apps, you could post your explainer videos for free so you could get organic engagements. A few scrolls on a social media feed can lead your audience to viewing that video and digesting the information, which can eventually lead to comments and shares, meaning more potential sales.
As much as you want to get creative in presenting your brand and products or services to your customers online, there are many ways that it can lead to sales when you make use of explainer videos.
In this generation of mobile phones and Internet, videos could be your most effective communication tool. In Facebook alone, you could view a minimum of 10 videos in just a 2-minute exploration down your feed, right?
If you’re interested in creating an explainer video for your brand today, talk to us at info@motioncabin.com and we’ll lend a hand to help you get the message across your audience in 60 seconds or less!
