When it comes to using social media for your business, it can be easy to think about it in the same way you think about your personal accounts. You upload a video or post a piece of content organically and wait to see how your audience engages with it. But there’s also a world of opportunities when it comes to paid social.
How do you know when to post organically and when to pay to get your content in front of a wider audience? What type of content should you post organically and what type should you run as an ad? The purpose of this guide is to answer those questions and ease some of the confusion around paid vs. organic social content.
Paid vs. organic campaigns
The difference is simple: Organic social content is posted for free. Paid social content is shared with spend behind it to help you reach a larger audience.
Organic social posts will show up on the feeds of people that already follow you. Your posts will be shown to more people as your audience shares and engage with them.
Paid social posts will show up in the feeds of whichever audience you decide to target with your ad. You can target audiences based on demographics, location, interests, and more.
The worlds of paid and organic content can cross paths as well. For instance, you can pay to “boost” an organic post to get it in front of more people. This is often an effective strategy for organic posts that are performing particularly well. We’ll share more about that in our section on using Facebook Ads Manager vs. boosting.
Best practices for organic posting
[https://www.instagram.com/goodwork.ph/?hl=en organic posts samples]
Minimize your promotions
Save the sales talk for your ads. Instead of focusing on getting people to buy, focus on sharing content that your followers and prospects will find valuable. Tell stories, educate, and inspire with your organic content. Of course, it doesn’t hurt to throw in a special promo for your loyal followers every once in a while. But these promos should be mixed in with valuable content that’ll help viewers get to know you, trust you, and feel connected to you.
Maximize your personality
While you’re minimizing sales talk and promotions, take the opportunity to showcase who you are. Show off the people behind your business, your company values, and your passion as a brand.
Reinforce your brand
What do you want people to know? Take a look at your social pages and see if those things come across in your existing content. If not, create content that showcases what you do and what you stand for. Make sure it’s clear right at the top of your social profiles.
Understanding paid social
With organic social, you post and wait for things to happen. Paid social guarantees that you’ll get seen. In this section, we’ll take a look at the benefits of running paid campaigns on social. Plus, we’ll share some tips and best practices for paid social ads.
If you’re just getting started, paid social might feel daunting, but it can be a fantastic way to increase brand awareness, drive traffic to your website, and generate sales. It does take a little more know-how than the organic side of things, but it’s a skill worth adding to your toolbelt.
Seek the best social media managers from Motion Cabin
When it comes to paid social, do a test! Try posting the same paid social ad on Facebook, Instagram, Twitter, LinkedIn, YouTube, or whatever platform makes the most sense for your business. Spend the same amount of money, target the same audience, and see which drives the best results!
To understand better the inner workings of social media campaign strategies, it’s best to contact Motion Cabin, we have experienced social media managers who can help you make your brand standout to reach its target audience.
