In an age where advertising is largely performed on social media, knowing each platform’s strengths and weaknesses is a must for any brand. Digital advertising is so different from traditional advertising. One of the stark differences is the former is expected to be viewed on mobile devices. As a result, brands are inclined to do […]
4 Reasons to Use Vertical Video Animation in Social Media Read More »
Animation has always been a compelling visual storytelling medium. However, since COVID-19, animations have rocketed to one of the hottest trends in digital marketing. In response, many TVC heads of creative content solutions talk about the potential of animation. Specifically, as a solution to some of the production problems faced at the moment. Why
Animation in Advertising: How to Make an Impact Amidst the Pandemic Read More »
6 steps in making your animation work process faster Anybody can manipulate their workflow process for it to be faster and more optimized. Altering shaped curves and selection handles is just the start of creating movement. But it takes a true animator to bring a once inanimate object to life. As you can imagine,
A cheat sheet on how to make Instagram work for your brand For marketers and brand professionals, Instagram remains the undisputed darling of the social media scene this 2021—and it’s not hard to see why. Almost 13% of the world’s population is on it, and out of this percentage, a good 80% of them, well…
6 Effective Ways to Make Your Brand Standout on Instagram this 2021 Read More »
When it comes to using social media for your business, it can be easy to think about it in the same way you think about your personal accounts. You upload a video or post a piece of content organically and wait to see how your audience engages with it. But there’s also a world of
How to Integrate Paid & Organic Posts to Your Campaign Strategies Read More »
Instagram is one, if not the most popular social media platform today. With over a billion existing users today, having a curated Instagram feed matter for every brand out there. Well-chosen concepts and images for Instagram feed are like a digital mood board to your target audience. It gives them the sense and feel of
5 Pro Tips to Create a Unique Instagram Aesthetic Read More »
As story-based sharing becomes more prevalent (growing up to 15x faster) than newsfeed sharing, social media stories have surpassed social media news feed as the primary way users share content with their friends. With social media designed initially as a text-based platform for desktop use, having transitioned to mobile-only platforms allow users to capture their
Power of Social Media Stories in Digital Marketing Read More »
If there’s one thing we can all agree on, it’s that we love teasers especially if they work. Promoting a project would require some sort of mechanism to snatch the viewers’ attention and arouse their curiosity. This is where the magic of teaser videos enters the picture. Designed to delay suspense and generate hype, teaser
What are the qualities needed to become a competitive graphic designer? Creating visual communications that are seen every day across the globe on all platforms, graphic designers develop captivating materials that are showcased on news and features, including magazines, newspapers, brochures, and many others. With the demand for technology to continually evolve into a much
With a variety of ways to connect with your brand’s target audience––blogs, live videos, infographics, etc.––modern-day marketers are just recently employing the benefits of using animation or animated videos in their quest to drive sales or position a build brand awareness. Tractile and easily moldable to fit any campaign proposition, animated videos are shaping
Make It Viral: Why Brands Are Switching to Animation Videos for their Marketing Content Read More »
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