What are the different explainer video production services today?
1. Animated explainer videos
2. 2D animated explainer videos
3. 3D animation explainer videos
4. Motion graphics explainer videos
5. Whiteboard animation explainer videos
6. Live-action explainer videos
Explainer videos can do wonders for a business. From highlighting a product to
explaining services, these videos prove to be an effective marketing tool for many
businesses today. But here’s a question: what are the different explainer video
production services in the Philippines, and how do they fit your business?
With explainer videos, there’s a whole spectrum to explore. If you’re considering an
explainer video for your business, here’s an overview of the different explainer video
production services that Motion Cabin offers to help you find the perfect style for your
product or service.
Animated Explainer Videos
An animated explainer video is a popular choice for many companies. Many choose
these videos to provide an in-depth explanation and focus on a particular product or
service.
Using animation software, this type of video offers more creativity with the use of
effects, fonts, and other unique features only a computer can do. They can also be
easily compared to other types of explainer videos since it is done on a computer. As a
result, they can accommodate future changes to a product or service.
2D Animated Explainer Videos
2D animation explainer videos are often viewed as traditional animation. There are
many things that go into this video like creating storyboards, backgrounds, and
characters in a two-dimensional environment. In these videos, characters and objects
appear that are moving from one point to the next. There are popularly used for
customer onboarding in various software products and websites.
3D Animation Explainer Videos
Compared to 2D animation, 3D animation provides more detail and depth to explainer
videos. This style is the upgraded version of 2D animation, making these explainer
videos a tad more realistic.
By creating an image with height, width, and depth, they can utilize the details you want
to see in the video about your product or service. This gives you stunning and high-
quality videos that you’re proud to feature on your website and social media platforms.
Motion Graphics Explainer Videos
As the name suggests, motion graphics videos use motion graphics and artwork instead
of animated characters. At first look, it may look that motion graphics videos are the
same as 2D. However, there’s a huge difference between these two explainer videos.
Motion graphics videos focus on the ideas and facts of a product or service, not only on
the design. When you watch a whole video of motion graphics, you’ll likely notice that
the design is only a supportive element to demonstrate a certain objective. Moreover,
motion graphics videos use voiceover as it’s also one of their main elements that tell a
story about a product or service.
Whiteboard Animation Explainer Videos
One of the cool features of whiteboard animation explainer videos is that they show the
process of drawing illustrations or static images.
Its name speaks for itself: A whiteboard is present on the screen, and someone is
illustrating backgrounds and characters to add action to the entire video. The animator
can draw images, diagrams, and words to guide the voiceover.
Through this video, viewers can easily visualize what is being said thanks to real-time
whiteboard drawing. It also goes by so fast! All the images appear quickly as the story
develops with no delays.
Live-Action Explainer Videos
Like all other types, live-action explainer videos also provide a detailed explanation
about a brand’s product and services. The difference is that instead of animation, these
explainer videos feature real people. Using this is a great option when you want to
emotionally connect with your target audience.
Although a live-action explainer video is quite costly since it requires actors and
decorations, you’re guaranteed that it appears to be more realistic, truthful, and
engaging for an audience.
Why Explainer Videos Are Effective
The sheer amount of information available on the internet is mind-boggling. As a result,
it shortens our attention span as we want to immediately grasp and understand what a
product or service is and how it makes our lives more productive. And, we want to know
it now.
This is the main reason why explainer videos are one of the most fruitful forms of
content a business can opt for. Explainer videos are proof that video content is a
struggle to beat. They can educate your target audience about your product or service.
Key Takeaway
There are many explainer video production services for companies to experiment with
as part of their content strategy. From whiteboard to 3D to live-action videos, there is
bound to be one that fits your company and brand the best.
Here at Motion Cabin, we offer different types of explainer video production services
that you might need for your business growth. Moreover, our friendly team of experts is
ready to support you throughout your journey with us. From the script, professional
voiceover, storyboard, illustrations, animation, and more — we guarantee you that
everything’s on us here!
Thus, we can tell the whole story of your product or service in a short video. Contact
Motion Cabin today, and we will answer any inquiry you might have!
