What makes an advertisement viral?
- Viral ads evoke strong emotions in viewers.
- They captivate viewers through creative storytelling.
- They offer something unexpected.
- They are created to be shareable.
- They are timely and relevant.
Overview
This article explores the qualities that set viral advertisements apart from others, enabling them to captivate viewers globally. Viral ads evoke strong emotions, engage through creative storytelling, offer unexpected elements, promote shareability, and stay timely and relevant. By incorporating these characteristics, companies can increase the chances of creating memorable and widely shared campaigns.
Viral advertisements have become the holy grail of marketing efforts in the ever-changing landscape of digital campaigns. These advertisements quickly spread over the internet, garnering extensive attention, engagement, and brand exposure. But what precisely are the qualities of an advertisement to become viral?
In this article, we will unveil the five essential characteristics that distinguish viral ads and explore why they possess the unique ability to captivate audiences worldwide.
Viral Ads Evoke Strong Emotions in Viewers
Whether it’s laughter, tears, inspiration, or surprise, these campaigns tap into the core of human emotions, forging a deep connection with the audience.
For sure you’re familiar with Dove’s 2013 commercial – Real Beauty Sketches. Dove’s viral ad sought to challenge women’s perceptions of their own beauty. It showed a forensic artist painting women based on the way they see themselves and then creating a second sketch based n a stranger who had met them briefly.
The stark contrast between the two illustrations left many viewers moved to tears, highlighting the emotional impact of the commercial’s message on self-perception and beauty.
By appealing to viewers’ emotions, viral ads create a lasting impression that encourages sharing and extends their reach. These ads have the power to resonate deeply with audiences and inspire them to spread the content to others, ultimately contributing to their viral success.
They Captivate Viewers Through Creative Storytelling
Captivating viewers through creative storytelling is a crucial element of viral commercials. When crafting viral ads, it is essential to be intentional in conceptualizing and crafting the video campaign script. Beyond evoking emotions, the content should be worthy of being retold and hold significance even years after its initial release.
This is where we at Motion Cabin, the best video production company in the Philippines enter the picture. We excel in delivering fascinating stories that resonate with your audience. Whether it’s a heartwarming narrative or a thought-provoking campaign message, we go beyond the typical advertising process. Our goal is to provide ads that offer an immersive experience, keeping your viewers interested and intrigued from beginning to end.
Read also: The Role Of Storytelling In Your Video Ads And How It Engages Your Audience
They Offer Something Unexpected
Viral advertisements stand out from the crowd by providing something unexpected that captures everyone’s attention. Just like the scientific definition of “viral,” these ads are contagious and create a phenomenon within a specific community or group of people.
These ads break away from the norm and predictable scenes that viewers have grown accustomed to. Behind each concept is a video production team with an unconventional approach, confidently defying expectations and unleashing their unusual creativity. This unique perspective captures the audience’s interest and leaves a lasting impression of the brand behind it, sparking a social media frenzy and causing the ad to go viral organically.
In the world of viral advertising, thinking outside the box and providing the unexpected can make all the difference in capturing the attention and fascination of viewers, ultimately leading to viral success.
They Are Created to Be Shareable
When an advertisement touches the hearts and souls of viewers, they naturally feel compelled to share it with their loved ones and social media followers. This is particularly true for campaigns that are inspiring, entertaining, and emotionally moving. As viewers become captivated by the content, they become brand advocates, spreading the message to their family, friends, and online communities.
Remember that organic sharing is the driving force behind the expansion of an ad’s reach, significantly increasing its chances of going viral.
They Are Timely and Relevant
Timeliness and relevancy are essential qualities that make an ad viral. A popular video frequently capitalizes on current events, cultural trends, or societal issues, aligning themselves with what is going around in people’s lives or minds. These advertisements strike a connection with the public by nailing the cultural zeitgeist, sparking interesting conversations and awareness.
You might be interested in: 7 Video Production Services You Need To Know Today
Key Takeaway
Trending videos have become sought-after accomplishments in the world of digital advertising. Their capacity to elicit powerful emotions, fascinate through storytelling, provide the unexpected, prioritize shareability, and remain topical and relevant distinguishes them from other videos popping up on the internet.
By adding these characteristics to their campaigns, companies can boost the likelihood of their ads campaign reaching the coveted viral status and leaving a lasting impression on the viewer’s minds.
So, if you want to be part of the trending world, contact us at Motion Cabin. We’ll help you to produce a video that will not only make you the talk of the town but highlight your brand’s name effectively.
