What are the roles of storytelling in video ads and how does it help engage your audience?
- Catching the attention of your audience
- Creating a more profound emotional connection
- Retaining the focus and interest of the audience
- Making the content more memorable
- Effectively conveying your message and brand values
- Promoting and spreading your word
You’ve most likely already seen a video ad commercial from Jollibee, McDonald’s, or Coca Cola, especially if you’re from the Philippines. If you have noticed, many video ads from these companies have gone viral and stayed in the hearts and memories of Filipinos, and for good reason.
One of the most noticeable elements in popular commercial videos nowadays is the effective implementation of storytelling. To help you understand how it has led many advertisements to success, we will go into the different roles of storytelling in video ads. Keep reading as we explore this topic to get deeper insights on how it can help engage your audience.
Storytelling Catches the Attention of Your Audience
Has your interest ever been captured by a random video on your feed or television? Have you been in that position where you’ve suddenly been drawn and become invested in the story of a video ad that you just saw?
Storytelling has the power to magnetize an audience, especially when strategically applied in the realm of commercial industry. Unlike normal ads that usually go straight to the main point without further ado, video storytelling adds an embellishment to the advertisement that is fresh and not cliche to the viewers.
Since the concept of incorporating storytelling into video ads allows more creativity to shine through, it supplies the audience with enough reason to always expect something different and new.
Creating a More Profound Emotional Connection
Stories are strongly associated with humans. By introducing stories in video advertisements, you are not only promoting your products or services; you are influencing emotions, which are an integral part of our humanness.
Storytelling appeals to emotions, hence it creates a deeper impact. Video storytelling also employs empathy and promotes relatability, which are major factors in garnering audience engagement.
Retaining the Focus and Interest of the Audience
A concept presented in narrative format can be more engaging than something done in descriptive mode. This is because when you’re telling a story, you’re stimulating curiosity from your audience, which makes them invested in what’s going on and what’s going to happen next. The idea that there’s a progressive movement in the sequence of the events that your audience can expect helps in retaining and prolonging their attention span.
Making the Content More Memorable
A storyline is easier to remember than most ad formats—that is, simple descriptions presented in a persuasive way. This aspect of commercial advertisements allows your audience to be hooked by a certain catchy line or phrase that will give them something to remember you by even after years, and that is one of the things storytelling in video ads is going for.
Furthermore, stories are counterparts of experiences, which stick fast to memories, so employing this technique in your marketing can help you give your video ads a long-lasting impact that your audience won’t easily forget.
Effectively Conveying the Message and Brand Values
Storytelling is also one way to highlight the values of your brand that benefit your audience. Through video storytelling, you can put a stronger emphasis on the message of your advertisement or company, which can increase your audience’s inclination to support you more and root for your brand.
Promoting and Spreading Your Word
The more people your video ads become known to, the louder your brand speaks. When your video ads become viral and popular, bigger audiences will become aware of your presence and offers.
Video storytelling is an effective way to make your video ads boom and reach a wider audience. As storytelling better equips your advertisements with relatable aspects, you can achieve and gain more interactions that will help your business establish and build more connections. It will also help your brand obtain greater visibility in the online marketing world.
Key Takeaway
Storytelling plays a vital role in creating a subtle yet powerful impact on your marketing endeavors. This important element can have truly compelling effects on your audience and lead your business to growth.
If you want to go beyond storytelling in video ads and reach even greater heights, you can also hire a professional advertising agency in the Philippines. With the unique digital advertising that can help a business grow, you can absolutely expand even more and become one of your industry’s giants.
What are you waiting for? Collaborate and level up with Motion Cabin, a leading video production company as well as the best creative agency in the Philippines, today. To learn more about Motion Cabin, don’t forget to send us a message. We’re always happy to hear from you!
